Origin Story:

Before joining Caster, I spent nearly a decade at AVIXA working on InfoComm, one of the largest professional AV trade shows in the world. That experience gave me a deep understanding of the technology ecosystem – from integrators and manufacturers to the media and analysts who cover the industry. My background spans PR, events marketing, content strategy, digital marketing, and brand development, which means I naturally look at communications through a broader marketing lens.

Why Clients Call Me:

Clients call me when they need someone who can turn a lot of moving pieces into a clear plan. I help connect the dots between PR, marketing, events, and content so everything works together. They also know they’ll get an honest opinion, a practical perspective, and usually a good laugh along the way.

Off the Clock:

When I’m not working, you’ll usually find me moving—whether that’s taking a Pilates class or walking on my treadmill with a weighted vest. I live in Frederick, Maryland with my husband Mike, our two kids, and our goldendoodles Bennie and Freddy. I’ve also gone down the sourdough baking rabbit hole, so there’s usually flour on the counter and fresh bread cooling in the kitchen. Otherwise, I’m probably working on a puzzle, watching reality TV or a true crime documentary, tackling a home design project, or hunting down the perfect Sauvignon Blanc.

Hot Take:

If your technology needs a 20-minute explanation, the messaging still needs work.