Origin Story:

If you had told me when I was a fresh grad that I would spend my career in tech PR I would have said you had the wrong person. I appreciated technology, but I didn’t see myself as “cool” or technical enough to build a career around it. Thankfully, I got the perfect introduction.

I spent the first half of my career as part of the Marketing and PR Team at CEDIA, the best training ground, giving me exposure to every corner of the smart home and AV ecosystem.

Joining Caster felt like a natural next chapter. It allowed me to build on that industry foundation and expand it further than I could have ever imagined. What started as uncertainty about whether I belonged in tech has turned into a career helping tech companies own their voice and confidently tell their story.

Why Clients Call Me:

Clients tend to call me when they need someone who can flex between strategy and execution. I’m just as comfortable drafting a byline or mapping out a social strategy as I am pulling a chaotic plan into focus. My years of event and trade show execution also means I’m comfortable operating behind the scenes to make complex launches and industry moments run smoothly.

Off the Clock:

When I’m not fully immersed in my toddler mom era (read: preventing countertop acrobatics and blind sprints into the street), you’ll find me cooking something new, thrift shopping for hidden gems, or mapping out our next trip. I’ve also been dubbed “most likely to have worked out before anyone logs on.” Staying active is my favorite way to clear my head and start the day with energy.

Hot Take:

Like it or not you can’t ignore social media as part of your comms strategy. Does your company have to have a TikTok? We’ll let’s talk first, but nothing should be ruled out day one.