
Rachel Bradshaw
Vice President of Account Services | Caster Since 2020
Origin Story:
I’m a card-carrying member of the AV club. My tech industry entry point was AVIXA, where I created training, conference programming, and collaborative events for over a decade. From there, it was a short hop to Caster, where I have continued to develop Pro AV industry thought leadership while expanding my technical horizons into IoT, smart home, embedded, and emerging technology.
Why Clients Call Me:
Fine-tuning messaging and branding. I’m opinionated, detail-oriented, and I love playing with language—so I get the pleasure of a lot of ad hoc brainstorming calls. I’ve been the tie-breaking vote on new product names, the canary in the coal mine for risky positioning, and an on-call specialist for presentation prep. Receiving that level of trust and collaboration from my clients is a true honor.
Off the Clock:
Hiking, biking, running, and rowing – all so I can do more cooking, baking, and goofing off with my brilliant family.
Hot Take:
Dogs > puppies. Sure, puppies are cute, but they need a good three years to get their acts together and become tolerable roommates.