Our Team

Meet our team of talented newscasters

Caster’s effectiveness stems, not just from the top, but across an entire team that makes Caster everything it is. We each bring our own personality, experience, expertise, and relationships to the table and use those to the benefit of our clients.

Kimberly Lancaster

Kimberly Lancaster

President/Founder

Alex Crabb

Alexandra Crabb

Senior Vice President

Rachel Bradshaw

Vice President of Account Services

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Kimberly Lancaster

President/Founder

What do I bring to the table?

I built the table.

When you open a PR firm with an SBA loan and four credit cards, you may have some doubters, but when you’re still thriving more than 20 years later, the bandwagon is pretty full.

I pride myself on Caster’s stellar reputation; our expanding client base, media relationships, and client accolades are a testament to the work and results we produce. I am a PR Sherpa for our clients – I’ve orchestrated the internal and external communication strategies for emerging and existing technology companies for more than two decades. I’ve been an advisor though acquisitions, investment rounds, executive transitions, lawsuits, and public offerings, but my day-to-day heartbeat is snagging that great storyline, and a grateful client. I also thoroughly love being a mentor to my team and am incredibly proud of the talent that this agency has produced. We are the Marvel of the consumer technology market, if it comes from Caster, it’s going to be gold. That’s a pretty special feeling.

I’m a member of the PRSA, CTA, CEDIA, AVIXA and WBENC. I consistently speak, present, and teach courses on PR and social media, and I’ve been named a top social media influencer for #smarthome, #CEDIA, and #InfoComm. I am a winner of a Silver Davey Award, Alcott Award, PBN’s Women to Watch, PRSA Excellence Award, and the 50-yard dash in both 5th and 6th grade. My greatest achievement however, is my “World’s Okayest Mom” mug.

My tenure at Caster?

Since ground zero.

Education?

University of Rhode Island, BA in English and PR; Emerson College, MA in Global Business Communications

What am I doing when I’m not at my desk?

I’m mom to Abigail and Maxwell and two highly neurotic West Highland Terriers named #MollyandMaisy. My hubby is a sommelier, which graciously allows me to expand my palate and imbibe in the good stuff. I enjoy beachside summers and slopeside winters, and I’m a wannabe farmer, chef, interior designer, pie-eating contest judge, and dog hoarder.

What’s my biggest pet peeve?

“This is final.” Followed by, “Here is Final v.2.”

If I could retire tomorrow, I’d…

Sleep for 14 hours, then go to breakfast buffet. That’s as far I’ve gotten.

In another life, I was probably…

Still not a believer of previous lives….

I feel personally represented by this gif: 

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Alexandra Crabb

Senior Vice President

What do I bring to the table?

Fifteen years of leading global tech PR and social media campaigns for startups.

I create programs that increase traction and garner global media attention for emerging companies. Before coming to Caster, I took the ingredient brand PrimeSense (the 3D sensor powering Xbox Kinect) mainstream and, ultimately, to a $350M buy-out from Apple. From angel investors to VC to acquisition, I’ve advocated for startups, such as Endomondo Fitness Tracker App, UniKey (as seen on Shark Tank—Kwikset Kevo smart lock), HealthSpot, Kangaroo Mobile Desktop, BeON Home, and more. As the account lead on two large technical alliances working with partners like Intel, Google, NVIDIA, Cisco, Apple, Samsung and many more, I am known for my ability to take many differing opinions/directions/goals and boil them all down to one concise and consistent message that everyone can agree on and get behind. I also bring a network of media and analyst contacts spanning US and EMEA in consumer electronics, automotive, tech, business, digital health, gaming, embedded, gadget, AV, and more.

My tenure at Caster?

More than six years

Education?

Emerson College, MA in Integrated Marketing Communications

What am I doing when I’m not at my desk?

Exploring New England with my family and our shadow, a rescue Puggle named Boomer. After transplanting from Boston, I’ve adapted well to life in little Rhodie with my love of oysters, the ocean, home improvement, and home-cheffing.

What’s my biggest pet peeve?

Fingerprints on anything. I can’t sit still looking at something with a bunch of fingerprints on it—hence, why touchscreens make me tense.

If I could retire tomorrow, I’d…

Become a food blogger. And if money was no object? I’d split my time between my condo in the South End of Boston, my beach pad in Miami, and traveling the world. When not traveling, I’d spend time cuddling and walking shelter dogs, mentoring young girls, and cooking elaborate meals for my family.

In another life, I was probably…

Mr. Clean’s Twin sister.

I feel personally represented by this gif:

Because I spend a good chunk of my time (at work and at home) wrangling people with very different opinions to get on the same page.

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Rachel Bradshaw

Vice President of Account Services

What do I bring to the table? 

A passion for the intersection of technology and storytelling.

I spent over a decade at the world’s foremost professional audiovisual trade association, where I wrote courses, edited books, developed content programs, led panels, workshops, and discussions, and advocated for the industry. I saw first-hand the passion, expertise and artistry that technology professionals can bring to bear in order to facilitate connections and enrich the human experience. I also led creative ideation workshops that brought diverse professionals together to solve intransigent problems facing the industry. Through this work, I’ve cultivated human-centered design practices and a deep bench of technical experts, analysts, and media contacts who can add true substance to a narrative. At Caster, I make it my business to help our clients unlock their creative potential. Together, we can tell a captivating story for your brand.

My tenure at Caster?

Freshly arrived.

Education? 

University of Virginia, B.A. in Medieval and Renaissance Studies
George Washington University, M.Ed. in Secondary Education

What am I doing when I’m not at my desk? 

Reading to my kids, snuggling with my Pitbull rescue, or executing step 35 of an overly ambitious baking project. As Caster’s Washington, DC area outpost, I also love taking advantage of the museums and live music venues downtown, as well as the hiking trails in the nearby Shenandoah and Great Falls National Parks.

What’s my biggest pet peeve? 

“Don’t worry about it. It will be fine.” Half right. It will be fine, but only  because I worried about it, made a plan, and made a contingency plan for if the first plan fell through.

If I could retire tomorrow, I’d…

Open a karaoke bar with knock-your-socks-off tiki drinks and killer pad thai french fries.

In another life I was probably… 

A Medici — my love for the arts and for pasta is too intense for one lifetime.

I feel personally represented by this gif: 

Bottomless confidence, diligence, loyalty, and love of waffles: Leslie Knope is basically my patronus.

Peter Girard

Director, Account Services

Alexandra Gil

Director, Account Services

Olivia Sellke

Account Supervisor

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Peter Girard

Director, Account Services

What do I bring to the table?

Cultivated relationships.

At Caster, I’ve elevated the art of the pitch through grassroots outreach, social media, and an approachable attitude. After years of managing media relations and campaigns for travel, smart home, and security accounts, I’ve cultivated relationships with national technology, lifestyle, and consumer media to help land Caster clients in top-tier media placements. A self-proclaimed “geek,” my technology background also allows me to digest and fully understand clients’ technologies and then turn that knowledge into targeted, relevant stories for the press.

My tenure at Caster?

Six years

Education?

University of Rhode Island, BA in Communication Studies

What am I doing when I’m not at my desk?

Looking for another adventure. I’m currently working my way through the 48 peaks in New Hampshire that are over 4,000 feet (#NH48), but I can also be found in a yoga class, rock climbing, training for an obstacle race, or paddle boarding—or looking for beer.

What’s my biggest pet peeve?

People who say, “I’m going to drive up to…” a destination that’s south of them. (Or when people say they’re going to “take a drive down” to a destination that’s north of them.)

If I could retire tomorrow, I’d…

Spend more time in the woods. Hike the mountains. I want to hike, get a cabin on a nearby lake, and love it.

I use this gif the most:

I use it when our team is working together towards wins for our clients (A.K.A. when teamwork makes the dream work).

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Alexandra Gil

Director, Account Services

What do I bring to the table?

Tech translation from engineer to layman.

I joined Caster after a couple of years at the RI startup Swipely (now Upserve) where I managed daily operations, social, writing, marketing, and events/promotions and ICF International, where I worked on proposal capture, writing, and management. At Caster, I excel at identifying and executing on creative strategies for B2B, B2C and B2T brands that help them tell their unique stories — from small startups to large corporations — to the audiences and media that matter most. I have a love for writing and storytelling, branding and social media, and can translate tech talk from engineer to layman to deliver real results for our clients.

My tenure at Caster?

Five years

Education?

George Mason University, BA in Communications/Public Relations

What am I doing when I’m not at my desk?

Checking out new restaurants in my adopted home of New England. A transplant from Virginia, no matter where I go, I still believe that a good dessert can cure anything—before going back to school, I worked as a pastry chef for several DC area bakeries and hotels.

What’s my biggest pet peeve?

People without a sense of humor

If I could retire tomorrow, I’d…

Open up my own bakery/café by the beach somewhere and write freelance true crime on the side.

In another life, I was probably…

Daria

The gif I use the most is:

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Olivia Sellke

Account Supervisor

What do I bring to the table? 

A passion for strategic messaging and media relations, oh and 10+ years of PR experience in the residential tech space.

Having spent over a decade at CEDIA as part of the marketing and PR team – I’ve gained a very wide understanding of the residential technology space and what makes it tick. Over my tenure, I got to dive deep into events marketing and PR and over the last several years my focus shifted to intersection of technology and design. Fostering an understanding of the impact technology has on our lives from work to home to play is such an important message and I look forward to bringing this experience to Caster clients.

My Tenure at Caster?

Brand New

Education? 

Ball State University (alma mater of David Letterman for those who are not familiar)

B.S. in Public Relations

What am I doing when I’m not at my desk? 

Likely I am multi-tasking – most often it is trying a new recipe (I love to cook) while listening to an audiobook or podcast. You can also find me hunting for treasures at my favorite local thrift stores, going on walks or snuggling with my adorable mutt Moxie, or gasping for breath doing the latest Peloton spin class (yes I’ve hopped on that bandwagon don’t @ me).

In normal times, there is also good chance I am researching and planning my next trip – I’ve never been able to shake the travel bug.

What’s my biggest pet peeve? 

The phrases “I need to talk to you” or “I have to tell you something” when not followed by an immediate conversation.

As Brene Brown says – clear is kind.

Don’t make me go through the mental gymnastics of trying to think through the 7 million possibilities of what you *may* want to talk about.

Maybe you need to tell me a funny story about your dog or share that killer pumpkin bread recipe – or maybe it’s something super serious. Give me an idea here so I don’t waste time and I can bring my best answers and solutions to the table.

If I could retire tomorrow, I’d…

If money was no object, I would spend the Winter months chasing the best skiing and the warmer months pretending to be an international wine connoisseur.

In another life I was probably… 

A chorus girl – my love for musical theater and classic Hollywood movies runs deep.  I am always mesmerized by the ensemble of dancers in movies like Mary Poppins, Guys and Dolls and White Christmas.

I feel personally represented by this gif: 

I’ve gained the reputation for being a total cheerleader for any team I am part of. The reality is, I believe in celebrating the big and the small – even if that celebrating is sometimes surviving a no good, very bad day – so pop the bottle and let’s toast!

Robert Simms

Account Services

Payton St.Lawrence

Account Services

Lexie Gardiner

Account Services

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Robert Simms

Account Services

What do I bring to the table?

Processing power and AV fluency

My greatest strengths are figuring out how things work and communicating that to others with wit and concision. I’ve just recently moved to Caster after spending the last few years working in the Pro AV space for an LED display provider. My experience navigating the internal workings of a Pro AV operation will help me serve my new Caster AV clients with added nuance and understanding.

My tenure at Caster?

Just started!

Education?

A long time ago, in a galaxy far, far away, I graduated from Wake Forest University. I initially chose Wake for my education because as a basketball fan, I was thrilled by the prospect of attending the same basketball powerhouse that had produced stars like Tim Duncan and Chris Paul. I wanted to immerse myself in the prolific hoops culture. Sadly, my Demon Deacons have not won a single NCAA tournament game since I first set foot on campus. Nevertheless, go Deacs.

What am I doing when I’m not at my desk?

If I’m not working, I’m either golfing, hiking in Georgia or North Carolina, or tending to the pepper plants I have growing on my porch. My precious peppers are perfect in every way and I try to keep them that way until I turn them into hot sauce, which I then offer out to friends and local restaurants.

What’s my biggest pet peeve?

Littering. My three passions of golfing, hiking, and gardening all require an appreciation for the outdoors. Littering rejects that appreciation, so naturally I cannot stand it.

If I could retire tomorrow, I’d…

Thru-hike the Appalachian Trail. Or rather, I would ski-bum in Wyoming until late February, once thru-hiking season starts again.

In another life I was probably…

Much like the subjects of Norman Rockwell’s paintings.

I feel personally represented by this gif:

Steven Glansberg GIFs | Tenor

(Context)

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Payton St.Lawrence

Account Services

What do I bring to the table?

Social media savvy

I love the excitement of learning new things and having challenges thrown my way. I started off my career at Caster as an intern, learning about PR, social and content management firsthand. Before Caster, I interned for the marketing and communications department at Providence Mutual Insurance where I learned my background in social media, which I now put to good use managing the social media for clients like SmartInsure and Turneffe Island Resort.

My Tenure at Caster?

7 months

Education?

The University of Rhode Island, BA in Public Relations

What am I doing when I’m not at my desk?

Soaking up the sun and traveling to my two favorite places, Block Island and Key West.

What’s my biggest pet peeve?

When people don’t make plans. Everything I do needs to be completely planned out in advance.

If I could retire tomorrow, I’d…

Buy two Golden Retriever puppies and move to Block Island

In another life I was probably…

Beyoncé, assuming my singing skills were better than they are now.

I feel personally represented by this gif:


Because adulting is tough

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Lexie Gardiner

Account Services

What do I bring to the table?  

A love for writing and editing, lots of enthusiasm, and a hunger to make great things happen.  

Before joining the Caster team, I completed various internships for healthcare, education, and IT companiesAs a marketing intern at Bridge Technical Talent, I researched and developed over 85 case studies for their company website. I also wrote and distributed press releases and blog posts to help the firm achieve their sales and outreach objectives. During other internships at the University of Rhode Island and the Rhode Island Business Group on Health, I helped design and implement public relations campaigns using social media, podcasts, and print marketing collateral to increase engagement for new audiences.  I am excited to keep up my PR journey with clients in smart home, smart manufacturing, IoT, and technical support! 

My Tenure at Caster? 

One year

Education?  

The University of Rhode Island, BA in Public Relations & Communication Studies, minor in Writing & Rhetoric 

What am I doing when I’m not at my desk?  

I play eight instruments and I like to eat. So, when I’m not doing PR, I’m probably having a jam session or raiding a refrigerator.  

What’s my biggest pet peeve?  

When people chew with their mouths open.  

If I could retire tomorrow, I’d… 

Definitely find a way to help people learn music or improve their writing skills. Or, maybe I’d go chase my rock star dreams and try to land some gigs beyond the local Fireman’s Club. 

In another life I was probably…  

A ladybug. I LOVE polka dots.  

I feel personally represented by this gif:  

Because my life revolves around coffee. 

Robert Zenga

Public Relations Assistant

Kyra Casioppo

Kyra Casioppo

Office Manager

Hanna Maynard

Administrative Assistant

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Robert Zenga

Public Relations Assistant

What do I bring to the table?  

I bring a fun energy and want to put a smile on somebody’s face each day. I also love applying my creativity to write unique and compelling material.

My tenure at Caster?  

8 hours and counting!

Education?  

The University of Rhode Island, BA in Public Relations and Psychology

What am I doing when I’m not at my desk?  

Drinking an obscene amount of coffee, eating an obscene amount of cheese, or getting my yoga on. It depends on the mood.

What’s my biggest pet peeve? 

When I get stuck behind a tractor on a main road and end up running late.

If I could retire tomorrow, I’d… 

Move to Italy, shop for fresh produce at the market every day, and cook to my heart’s content. Accepting applications for somebody to eat my cooking.

In another life, I was probably… 

A manatee.

I feel personally represented by this gif:  

Me when my sweet prince (cat) Milo knocks my things off of my desk just because he can.

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Kyra Casioppo

Office Manager

What do I bring to the table?

Swiftness of hand and kindness of attitude.

Before moving to Rhode Island, I managed Jolie Tea Company in Hamilton, Massachusetts for several years. I enjoyed heading creative projects and maintaining the store while working closely with our team and customers on a daily basis. I may still be a major tea enthusiast, but I have found my place in the fast-paced world of office management and am endlessly fascinated by Caster’s amazing clients and our nimble PR team. Since 2015 I have managed Caster’s vendor relationships, AP/AR, and general office. I also work closely with Kim to manage human resources and operations. My goal is to keep the office running smoothly—whether that means cleaning up spills or hustling to meet deadlines.

My tenure at Caster?

Five years as of September 2020

Education?

Endicott College, Bachelor of Science, Psychology & Human Services

What am I doing when I’m not at my desk?

Chasing sunlight, hanging with my husband & pup—or I’m in New York with the rest of my family.

What’s my biggest pet peeve?

Litterers, non-listeners, and people against blinkers

If I could retire tomorrow, I’d…

First thing, I’d ditch my cellphone. Then, Chewey and I would volunteer at any animal organizations that might need our services.

In another life, I was probably…

Definitely not a human. I can tell I am learning all the human things for the first time. But maybe I was a deer or a fox.

I feel personally represented by this gif:

Because this makes complete sense to me.

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Hanna Maynard

Administrative Assistant

What do I bring to the table?

A knack for communicating and a passion for writing and research.

Prior to working for Caster, I completed numerous internships in the world of PR and communications. As a Digital Marketing and Social Media intern at Simplified Impact, a Wedding Event Planning Assistant at Em Devaud Events, and a Communications and Marketing intern at Clean Ocean Access, I learned the importance of social media, content creation, and client management. After graduating college, I completed a quick stint in the Human Resources industry as a recruiter, where I found a love for cultivating relationships and administrative tasks. I am excited to dive back into PR and communications at Caster!

My tenure at Caster?

Just started!

Education?

The University of Rhode Island, BA in Public Relations and Communication Studies

What am I doing when I’m not at my desk?

Exploring RI to find the best coffee shops and cafés and spending quality time with friends and family.

What’s my biggest pet peeve?

People who don’t make plans ahead of time. Although, I have started to accept that spontaneity can sometimes be fun and keeps life interesting.

If I could retire tomorrow, I’d…

Move to a tropical destination, buy a Golden Retriever puppy and own a fitness studio with a cute café attached: this would be my ideal life.

In another life, I was probably…

A talk show host; I have a love for meeting/talking to new people. Or maybe a counselor of some sort. I love helping others, listening, and provoking thought.

I feel personally represented by this gif:

Happy Feet Dance GIF

This is definitely me whenever I eat the first bite of good food 🙂