Our Team

Meet our team of talented newscasters

Caster’s effectiveness stems, not just from the top, but across an entire team that makes Caster everything it is. We each bring our own personality, experience, expertise, and relationships to the table and use those to the benefit of our clients.

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Kimberly Lancaster

President/Founder

What do I bring to the table?

I built the table.

When you open a PR firm with an SBA loan and four credit cards, you may have some doubters, but when you’re still thriving more than 20 years later, the bandwagon is pretty full.

I pride myself on Caster’s stellar reputation; our expanding client base, media relationships, and client accolades are a testament to the work and results we produce. I am a PR Sherpa for our clients – I’ve orchestrated the internal and external communication strategies for emerging and existing technology companies for more than two decades. I’ve been an advisor though acquisitions, investment rounds, executive transitions, lawsuits, and public offerings, but my day-to-day heartbeat is snagging that great storyline, and a grateful client. I also thoroughly love being a mentor to my team and am incredibly proud of the talent that this agency has produced. We are the Marvel of the consumer technology market, if it comes from Caster, it’s going to be gold. That’s a pretty special feeling.

I’m a member of the PRSA, CTA, CEDIA, AVIXA and WBENC. I consistently speak, present, and teach courses on PR and social media, and I’ve been named a top social media influencer for #smarthome, #CEDIA, and #InfoComm. I am a winner of a Silver Davey Award, Alcott Award, PBN’s Women to Watch, PRSA Excellence Award, and the 50-yard dash in both 5th and 6th grade. My greatest achievement however, is my “World’s Okayest Mom” mug.

My tenure at Caster?

Since ground zero.

Education?

University of Rhode Island, BA in English and PR; Emerson College, MA in Global Business Communications

What am I doing when I’m not at my desk?

I’m mom to Abigail and Maxwell and two highly neurotic West Highland Terriers named #MollyandMaisy. My hubby is a sommelier, which graciously allows me to expand my palate and imbibe in the good stuff. I enjoy beachside summers and slopeside winters, and I’m a wannabe farmer, chef, interior designer, pie-eating contest judge, and dog hoarder.

What’s my biggest pet peeve?

“This is final.” Followed by, “Here is Final v.2.”

If I could retire tomorrow, I’d…

Sleep for 14 hours, then go to breakfast buffet. That’s as far I’ve gotten.

In another life, I was probably…

Still not a believer of previous lives….

I feel personally represented by this gif: 

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Alexandra Crabb

Senior VP

What do I bring to the table?

Fifteen years of leading global tech PR and social media campaigns for startups.

I create programs that increase traction and garner global media attention for emerging companies. Before coming to Caster, I took the ingredient brand PrimeSense (the 3D sensor powering Xbox Kinect) mainstream and, ultimately, to a $350M buy-out from Apple. From angel investors to VC to acquisition, I’ve advocated for startups, such as Endomondo Fitness Tracker App, UniKey (as seen on Shark Tank—Kwikset Kevo smart lock), HealthSpot, Kangaroo Mobile Desktop, BeON Home, and more. As the account lead on two large technical alliances working with partners like Intel, Google, NVIDIA, Cisco, Apple, Samsung and many more, I am known for my ability to take many differing opinions/directions/goals and boil them all down to one concise and consistent message that everyone can agree on and get behind. I also bring a network of media and analyst contacts spanning US and EMEA in consumer electronics, automotive, tech, business, digital health, gaming, embedded, gadget, AV, and more.

My tenure at Caster?

More than six years

Education?

Emerson College, MA in Integrated Marketing Communications

What am I doing when I’m not at my desk?

Exploring New England with my family and our shadow, a rescue Puggle named Boomer. After transplanting from Boston, I’ve adapted well to life in little Rhodie with my love of oysters, the ocean, home improvement, and home-cheffing.

What’s my biggest pet peeve?

Fingerprints on anything. I can’t sit still looking at something with a bunch of fingerprints on it—hence, why touchscreens make me tense.

If I could retire tomorrow, I’d…

Become a food blogger. And if money was no object? I’d split my time between my condo in the South End of Boston, my beach pad in Miami, and traveling the world. When not traveling, I’d spend time cuddling and walking shelter dogs, mentoring young girls, and cooking elaborate meals for my family.

In another life, I was probably…

Mr. Clean’s Twin sister.

I feel personally represented by this gif:

Because I spend a good chunk of my time (at work and at home) wrangling people with very different opinions to get on the same page.

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Ashley Daigneault

VP

What do I bring to the table?

A deep love of writing, a knack for managing difficult people, and a not-so-secret love of the fire drill world that is tech PR.

I love looking at a problem or an upcoming launch and being the first to come up with a creative solution that makes the client smile. Having cut my teeth at Caster with a role on our work with Microsoft, I continue to seek out clients with big aspirations and even bigger expectations. Currently, I lead both B2B and B2C accounts, including acting as the PR lead for the Z-Wave Alliance account to increase the group’s advocacy network, speaking opportunities, and ad credibility in the mainstream media. I also create and organize a global foodtech conference called Smart Kitchen Summit with analyst and curator Michael Wolf, and I’ve built campaigns from scratch for startups, such as Abode Systems, and incubator initiatives, like the Z-Wave Labs program.

My tenure at Caster?

Close to eight years

Education?

University of Rhode Island, BA in Political Science and Writing; Marylhurst University, MBA, Sustainable Business

What am I doing when I’m not at my desk?

Like every working mom, I spend my non-existent free time with my two kids, and as a true New Englander, I love summers by the water, strong coffee, Brickley’s ice cream, sunshine, page-turning books, documentaries, and photography. I married my wife before it was legal in Rhode Island, and I am a fierce advocate for equality for all.

What’s my biggest pet peeve?

Slow driving in the high-speed lane. If there are multiple lanes and you are choosing to do under the speed limit in the left lane, be prepared to see me waving my arms in a fit of rage behind you. Patience is not my strong suit.

If I could retire tomorrow, I’d…

Travel with my wife and finally finish writing my first book–then write 10 more.

In another life, I was probably…

In the CIA acting as a political operative and traveling the world.

I feel personally represented by this gif: 

Because in PR, there is always a Carol, and she always needs to get it together.

Erin Phillips

Erin Phillips

Account Manager

Peter Girard

Peter Girard

Account Supervisor

Alexandra Gil

Account Supervisor

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Erin Phillips

Account Manager

What do I bring to the table?

A lifetime of audio, video, and, now, home automation expertise.

I basically grew up in a speaker factory and joined the Caster team after a decade at Paradigm Electronics, where I managed PR, media relations, media planning, trade shows, and events, both internationally and in the United States, for their three legendary AV brands: Paradigm, MartinLogan, and Anthem. At Caster, I manage a core group of residential and commercial brands, including Powerhouse Alliance, Pro Audio Technology / Theory Audio Design, SurgeX, and Vanco International; I also support the Control4 and Enclave teams. I leverage my genuine Canadian charm and curated media relationships to guide clients through PR planning to score top-tier press coverage, product reviews, and industry awards.

My tenure at Caster?

Three years

Education?

University of Guelph, BComm in Marketing Management and Consumer Studies

What am I doing when I’m not at my desk?

Jet setting around the world from my home base in Toronto. The only Canadian on the Caster team, I love traveling (my country count is 31!), and I frequently fly down to Rhode Island for team meetings. When I’m at home, I love practicing yoga, entertaining, and indulging—I’m always eager to try a new dish or wine amongst friends and family.

What’s my biggest pet peeve?

Being stuck in unforeseen traffic. I will do anything to avoid road rage.

If I could retire tomorrow, I’d…

Travel, explore, eat, drink wine, read, dance, SUP, do yoga, and truly experience culture all over our beautiful world.

In another life, I was probably…

A meteorologist or a pilot—my love for geography runs deep.

I feel personally represented by this gif:

(#remoteworkerproblems)

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Peter Girard

Account Supervisor

What do I bring to the table?

Cultivated relationships.

At Caster, I’ve elevated the art of the pitch through grassroots outreach, social media, and an approachable attitude. After years of managing media relations and campaigns for travel, smart home, and security accounts, I’ve cultivated relationships with national technology, lifestyle, and consumer media to help land Caster clients in top-tier media placements. A self-proclaimed “geek,” my technology background also allows me to digest and fully understand clients’ technologies and then turn that knowledge into targeted, relevant stories for the press.

My tenure at Caster?

Six years

Education?

University of Rhode Island, BA in Communication Studies

What am I doing when I’m not at my desk?

Looking for another adventure. I’m currently working my way through the 48 peaks in New Hampshire that are over 4,000 feet (#NH48), but I can also be found in a yoga class, rock climbing, training for an obstacle race, or paddle boarding—or looking for beer.

What’s my biggest pet peeve?

People who say, “I’m going to drive up to…” a destination that’s south of them. (Or when people say they’re going to “take a drive down” to a destination that’s north of them.)

If I could retire tomorrow, I’d…

Spend more time in the woods. Hike the mountains. I want to hike, get a cabin on a nearby lake, and love it.

I use this gif the most:

I use it when our team is working together towards wins for our clients (A.K.A. when teamwork makes the dream work).

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Alexandra Gil

Account Supervisor

What do I bring to the table?

Tech translation from engineer to layman.

I joined Caster after a couple of years at the RI startup Swipely (now Upserve) where I managed daily operations, social, writing, marketing, and events/promotions and ICF International, where I worked on proposal capture, writing, and management. At Caster, I’ve worked on the agency’s B2B and B2C alliance and standards accounts, SaaS, and consumer tech startups and legacy brands, to develop media and brand strategy, product launches, and more. With a love for writing, branding, and social media, I translate tech talk from engineer to layman to deliver real results for Caster’s clients.

My tenure at Caster?

Three and a half years

Education?

George Mason University, BA in Communications/Public Relations

What am I doing when I’m not at my desk?

Checking out new restaurants in my adopted home of New England. A transplant from Virginia, no matter where I go, I still believe that a good dessert can cure anything—before going back to school, I worked as a pastry chef for several DC area bakeries and hotels.

What’s my biggest pet peeve?

People without a sense of humor

If I could retire tomorrow, I’d…

Open up my own bakery/café by the beach somewhere and write freelance true crime on the side.

In another life, I was probably…

Daria

The gif I use the most is:

Me when a journalist responds to my pitch and writes an awesome, thoughtful article.

Laura Shubel

Laura Shubel

Senior Account Executive

Ashley Collazo

Ashley Collazo

Senior Account Coordinator

Meredith Shubel

Meredith Shubel

Senior Account Coordinator/Technical Writer

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Laura Shubel

Senior Account Executive

What do I bring to the table?

Accuracy, speed, and an attention to detail.

Keeping up-to-date with PR trends, I’m able to jump into new projects to write, tweet, research, and learn a new vertical in high speed. I’m bilingual (English/French) and was introduced to the world of PR while working at a local nonprofit, where I managed the language school and its communications and social media programs. At Caster, I’ve gotten clients in Fox News national, VentureBeat, Consumer Reports, Digital Trends, NY Magazine, and more. I was recently quoted in Forbes and have published several blogs on PR Daily.

My tenure at Caster?

Four years

Education?

University of Rhode Island, BA in Public Relations, French

What am I doing when I’m not at my desk?

Balancing the seasons between figure skating and tennis. I make it to at least one tennis tournament per year and relax on the beach with a sci-fi book in between. Some say I run on high-speed, but that might be just the daily double espresso.

What’s my biggest pet peeve?

Excel and Google sheets without frozen header rows.

If I could retire tomorrow, I’d…

Move to a warm destination in Europe with access to skiing and teach ESL or French.

In another life, I was probably…

A lawyer. I love technicality.

I feel personally represented by this gif: 

The crazy, busiest times are why I love PR.

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Ashley Collazo

Senior Account Coordinator

What do I bring to the table?

Advertising and media relations acumen.

I began my career working for a small media buying agency, where I supported placement of advertisements across all media channels. Most recently, I spent two years as marketing assistant at WFSB-TV, the local CBS affiliate in Connecticut, where I worked on all aspects of broadcast and digital sales.

My tenure at Caster?

One year

Education?

Pace University, BA in Media Communications

What am I doing when I’m not at my desk?

As a former New Yorker, I am still adjusting to the heavy Red Sox fandemonium in my adopted Rhode Island home. I am dependent on strong coffee, sarcasm, sunshine, and reality television.

What’s my biggest pet peeve?

I truly detest loud chewers, slow drivers, chipped nail polish, and listening to two or more voices speak at once. Sorry, was I only supposed to pick one? ?

If I could retire tomorrow, I’d…

Take a really long nap, then book a one-way flight to Europe—assuming I retired with a pension of some kind.

I feel personally represented by this gif:

When someone goes as far as to engage in conversation with me before I’ve had coffee in the morning.

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Meredith Shubel

Senior Account Coordinator/Technical Writer

What do I bring to the table?

A keen eye for technical writing.

Before joining the Caster team full-time, I maintained a one-year internship at the agency, where I began my work on B2B startups and consortiums, such as AdaSky and The Khronos Group. Today, I continue to write technical articles, whitepapers, press releases, website copy, etc. for these accounts, as well as for Caster’s smart factory account, Tempo Automation, and cybersecurity account, NanoLock Security, for whom I manage their social media campaign.

My tenure at Caster?

Nearly two years (including a year-long internship)

Education?

University of Rhode Island, BA in Writing & Rhetoric, Communication Studies, French

What am I doing when I’m not at my desk?

Still writing and reading. I take over my corner restaurant/bar to study history, French, Spanish, and (if I’m feeling ambitious) Russian. Otherwise, I’m playing the piano or guitar, singing (a little off-key), and counting the stamps in my passport.

What’s my biggest pet peeve?

Like I said, I am a grammar and writing fanatic. For the love of God, it is: “I should have used the Oxford comma”—not “I should of used the Oxford comma.”

If I could retire tomorrow, I’d…

Move to France, become a novelist, and spend my days languidly smoking a cigarette and trying to focus on my manuscript.

In another life, I was probably…

Living in France, becoming a novelist, and spending my days languidly smoking a cigarette and trying to focus on my manuscript.

The gif I use the most is: 

I use it in Slack instead of saying, “You’re welcome,” because I believe humor is crucial to the work day.

Payton St.Lawrence

PR Assistant

Lexie Gardiner

PR Assistant

Shannon Hunter

PR Assistant

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Payton St.Lawrence

PR Assistant

What do I bring to the table?

Social media savvy

I love the excitement of learning new things and having challenges thrown my way. I started off my career at Caster as an intern, learning about PR, social and content management firsthand. Before Caster, I interned for the marketing and communications department at Providence Mutual Insurance where I learned my background in social media, which I now put to good use managing the social media for clients like SmartInsure and Turneffe Island Resort.

My Tenure at Caster?

7 months

Education?

The University of Rhode Island, BA in Public Relations

What am I doing when I’m not at my desk?

Soaking up the sun and traveling to my two favorite places, Block Island and Key West.

What’s my biggest pet peeve?

When people don’t make plans. Everything I do needs to be completely planned out in advance.

If I could retire tomorrow, I’d…

Buy two Golden Retriever puppies and move to Block Island

In another life I was probably…

Beyoncé, assuming my singing skills were better than they are now.

I feel personally represented by this gif:

 

 

Because adulting is tough

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Lexie Gardiner

PR Assistant

What do I bring to the table?  

A love for writing and editing, lots of enthusiasm, and a hunger to make great things happen.  

Before joining the Caster team, I completed various internships for healthcare, education, and IT companiesAs a marketing intern at Bridge Technical Talent, I researched and developed over 85 case studies for their company website. I also wrote and distributed press releases and blog posts to help the firm achieve their sales and outreach objectives. During other internships at the University of Rhode Island and the Rhode Island Business Group on Health, I helped design and implement public relations campaigns using social media, podcasts, and print marketing collateral to increase engagement for new audiences. With two years of experience public relations, writing, and marketing, I am excited to continue my journey with clients in smart home, IoT, and technical support! 

My Tenure at Caster? 

Brand new! But, I’ve already made it through my first CEDIA. 

Education?  

The University of Rhode Island, BA in Public Relations and Communication Studies 

What am I doing when I’m not at my desk?  

I play eight instruments and I like to eat. So, when I’m not doing PR, I’m probably having a jam session or raiding a refrigerator.  

What’s my biggest pet peeve?  

When people chew with their mouths open.  

If I could retire tomorrow, I’d… 

I’d probably buy a house with an inground pool (I’ve always wanted a pool!), rescue a bunch of animals, and volunteer to help people learn music or improve their writing skills. 

In another life I was probably…  

A ladybug. I LOVE polka dots.  

I feel personally represented by this gif:  

Because my life revolves around coffee. 

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Shannon Hunter

PR Assistant

What do I bring to the table?

A drive for learning new tech subjects and a positive attitude.

I am brand new to the team, and I’m a fresh graduate from the University of Rhode Island with a degree in public relations. My past experiences and internships have set me up with skills and helped prepare me for this new venture My first internship was in the Disney College Program in Orlando, where I worked and interacted with people from all around the world, which was probably my favorite aspect of the job. My time was spent working at two shows in Hollywood Studios, the Frozen Sing-along and Indiana Jones Epic Stunt Spectacular. People from all over the world visit Disney world, which is why I had to learn the best ways to accommodate people’s needs, even if there was a language barrier. I also interned for a company called Abbott-Action Inc, a corrugated packing company in Attleboro, MA; I worked in the marketing department as a content creation intern where I wrote press releases, case studies, and social media posts. I try to go into everything I do with enthusiasm, and I hope that I’m able to bring a good energy and let that shine through my work.

My tenure at Caster?

I’m brand new!

Education?

University of Rhode Island, BA in Public Relations

What am I doing when I’m not at my desk?

I’m a huge reality TV buff (it’s easy to watch, what can I say). I also love visiting new places in Rhode Island, and, of course, snacking.

If I could retire tomorrow, I’d…

Move to Florida and go to Disney and Universal every day, I’m such a theme park person.

My biggest pet peeve is…

Getting stuck behind slow walkers.

I feel personally represented by this gif

#mood

Kyra Casioppo

Kyra Casioppo

Office Manager

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Kyra Casioppo

Office Manager

What do I bring to the table?

Swiftness of hand and kindness of attitude.

Before moving to Rhode Island, I managed Jolie Tea Company in Hamilton, Massachusetts for several years. I enjoyed heading creative projects and maintaining the store while still working closely with our team & customers on a daily basis. Now, I manage Caster’s vendor relationships, AP/AR, and general office and work closely with Kim to manage human resources and operations. My goal is to keep the office running smoothly—whether that means cleaning up spills or hustling to meet deadlines.

My tenure at Caster?

Four years and counting

Education?

Endicott College, BS in Psychology

What am I doing when I’m not at my desk?

Chasing sunlight or a few minutes to play piano, hanging with my husband & pup—or I’m in New York with the rest of my family.

What’s my biggest pet peeve?

When people do not or will not practice empathy.

If I could retire tomorrow, I’d…

First thing, I’d ditch my cellphone. Then, Chewey and I would volunteer at any animal organizations that might need our services.

In another life, I was probably…

Definitely not a human. I can tell I am learning all the human things for the first time. But maybe I was a deer or a fox.

I feel personally represented by this gif:

Because this makes complete sense to me.