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Prep Like a Pro for CEDIA Expo

We’re experiencing the same level of disbelief as you are. It’s only the beginning of August and the countdown to our industry’s next biggest tradeshow, CEDIA Expo, has already begun. You may be asking yourself: Where did the summer go? How do I best prepare my company for the upcoming show? For that first question, […]

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Why One-Off PR isn’t Effective

When I talk to people about public relations, occasionally I get Veruca Salt vibes. Do you remember the little girl from Charlie and The Chocolate Factory who obstinately declared: “Don’t care how, I want it now!”? This is how I feel about one-off public relations in place of what should be a carefully crafted, long-term […]

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Anything Worth Doing is Worth Doing Right: Lessons in Starting Social Media

Social media has proliferated PR and marketing as an essential tool – so much so that every year on June 30th we celebrate World Social Media Day which was introduced by the team at Mashable in 2010. Over the last 12 years it’s safe to say the social media landscape has continued to evolve and […]

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Pro AV Needs to Stop Graying

To Keep Growing, Pro AV Needs to Stop Graying

Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]

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Instagram Expectations, LinkedIn Realities: Gen Z at Work

Gen Z is moving the goalposts for workplace culture: demanding more flexibility, focusing more on work-life balance, seeking different kinds of satisfaction from their jobs, and quitting fast if their current role falls short. Many media observers report on this behavior, even praise it, without pausing to critically evaluate whether it’s good. Insider writes: “Because […]

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