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Email marketing tips

Get the Message: Five Easy Ways to Improve Your Email Marketing

‘Tis the season…for emails. Lots of emails. An absolute cacophony of messages filling inboxes like stockings full of gifts.  It can also be a time of strife for email marketers. In many ways, B2C and B2B are competing for the audience’s collective low attention spans.  I recently completed the Hubspot Email Marketing Certification and gained […]

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Dive Into These Social Trends to Shape Your 2024 Strategy

Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]

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World Events, Social Media & Corporate Messaging: A Three Step Guide

When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]

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Keeping up with the Platform X

Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]

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Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview

What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]

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