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LinkedIn Algorithm Update: Tips to Stay Ahead in 2024

Have you noticed a decline in your LinkedIn performance over the past year? If so, you’re not alone. A staggering 95% of LinkedIn users saw decreased reach, engagement and follower growth in 2023. Many users attribute this decline to the evolving algorithm, leaving them feeling out of the loop and struggling to adapt. In this […]

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Doing The Last-Second Launch Hokey-Pokey

You know how to do the Hokey Pokey, right? You’re in, you’re out, you shake things up and spin around. Finally, you end up right back where you started, but with newfound satisfaction: “That’s what it’s all about.” Sometimes, that’s exactly how a press release goes. Caster knows these steps well. Last month, a client […]

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How to Botch a Media Interview in Three Easy Steps

Here is a hard truth even for PR professionals: Interviews are tricky – full stop. Interviews are a delicate dance. Even the best, most polished of spokespeople can get them wrong. Need an example? I suggest you check out this blog from Caster’s Rachel Bradshaw. In the 13+ years I’ve been doing PR and helping […]

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Unlocking B2B Content Marketing Success: Strategies That Drive Conversions

If you’re responsible for overseeing B2B marketing, you know that attracting clients isn’t just about flashy ads or catchy jingles. It’s about crafting meaningful conversations and building relationships—and that’s where we excel. At Caster, we specialize in turning informative content into lasting business relationships. According to LinkedIn’s B2B Marketing Benchmark from June 2023, lead generation […]

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“Does This Need a Press Release?” A Checklist for Evaluating Newsworthiness

When a company has something to say, issuing a press release is often the go-to move. It’s understandable: press releases are a perfect vehicle for quickly, effectively, and accurately briefing the press on significant developments. I’ll be honest – they’re kind of awesome, and they’re one of my favorite genres to write. While press releases […]

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