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Brand Launch Laundry List

The Brand Launch Laundry List

Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]

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Relevant is Better Than Viral

It has been a brutal year for the media industry. The last month alone has ushered in the closure of BuzzFeed News, MTV News, and bankruptcy filings for Vice Media. In April ESPN, ABC News, National Geographic and Vox all cut their headcount. In general, as our team updates our media lists and follows up […]

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Blogging with Purpose: Building Relationships and Boosting Visibility

Last week, a client asked me if their company should have a blog. That’s the wrong question. The better question is “What are my communications goals, and can a blog help advance them?” Me in 99% of content strategy discussions – via GIPHY Though it might not always seem like it, Caster doesn’t produce this blog […]

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Falling in Love with the Magic and Mayhem of PR

The Caster crew is full of tech-savvy, word-slinging professionals, united by our insatiable curiosity and our fierce dedication to our clients. Our passion for PR drives us. When I say PR, I don’t just mean press releases and buzzwords. PR at its core is focused on building relationships with the media—but it’s also so much […]

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The PESO Model Collapsed the Communications Silo (For the Best)

Fun fact: I work in PR and content, but I have an identical twin sister that works in marketing and sales. Another fun fact: Twins are prone to comparison. People always look for ways to differentiate between two people with the same face. Due to this phenomenon, my sister and I fall into the “ultra-competitive” […]

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