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Mise En Place PR

How cooking and PR are eerily similar Great chefs aren’t born, they’re forged – and I submit the same is true for PR professionals. For anyone unfamiliar with the term, “mise en place” is a French term for “having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking” – if you […]

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How the Caster Crew Rejuvenates Creativity

PR professionals are always thinking ahead, trying to stay on top of trends and consider what events clients should attend throughout the year. Planning months in advance and always thinking in terms of “what-if,” “what’s happening,” and “in 6 months, there is a perfect opportunity!” has the potential to wear on your creativity, because you’re […]

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“What is an Audio Edge Processor?” And Other Questions Answered Through My Internship at Caster

By Sophia Damon, PR Intern | URI Class of 2022  Before my first day as an intern at Caster, I only knew about the foundational pieces of public relations that I learned in my classes at URI. I could write a press release and PR plan based on the basic structure professors show us at […]

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Setting Boundaries When You Are “Always On”

PR professionals don’t have regular work hours – if you know you know. Working all the time isn’t a sustainable solution, though. Longer hours don’t necessarily allow you to be more productive — and what’s more, encouraging constant communication can damage employees’ well-being, work-life balance, and job performance. I’m at the dawn of my PR […]

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