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Managing Stress and Maintaining Morale in a Round-the-Clock Business

If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]

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Let’s Get Technical: Embracing Specs in Tech PR

Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]

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Three is a Magic Number

Caster scores a new client hat trick in October October was a busy month for Caster Communications. In between basking in all the press from CEDIA 2022, launching the seminal Crestron Modern Workplace Research Report, and starting 2023 plans, we signed three, count them, THREE extremely cool new clients. via GIPHY RTC RealTime Community was […]

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Social Media Trends to Watch in 2023

One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]

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Five Frightful PR Problems That Give Us The Heebie Jeebies

You unlock this door with the key of imagination Beyond it is another dimension. You’ve just crossed over into The Public Relations Zone. Even with decades of experience, a few situations still send a shiver up our spine.  1. Imperius! You Can’t Control The Media We pride ourselves on our great press relations and on […]

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