B2B vs. B2C Storytelling: What’s the Difference?
B2B vs. B2C Storytelling: What’s the Difference? No matter what you’re writing, your first consideration should be: Who is my audience? At a base level, you need to determine if your audience is B2B (business-to-business) or B2C (business-to-consumer), because that will make a big difference in your tone and style. What is the difference between […]
Awards 101: How to Write a Winning Entry
Awards can help build credibility, showcase your work, give you third-party validation and offer you an opportunity to raise awareness for the quality of work that you do.
Why Your Website Needs a Regular Refresh
Web design isn’t in Caster’s wheelhouse, but we do help our clients freshen up their content. It’s important to regularly update your website (and social media profiles) to make sure that both current and future customers who find you can understand your value. A regularly-updated website can help to improve SEO and distinguish your company […]
5 Tips to Writing a More Effective Subject Line for Your PR Pitch
Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]
The Importance of Social Media to Tell Your Story
Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly changing and how we deliver our brand experiences must follow suit.