The Importance of Social Media to Tell Your Story
Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly changing and how we deliver our brand experiences must follow suit.
How PR Can Help Impact Your Bottom Line
Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company’s reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]
Getting Started with Facebook Ads Manager
Facebook ads are a great tool for businesses who have built their social media presence on Facebook but want to extend their reach beyond to find new audiences, share information on products, drive more traffic to their website, and more. Facebook ads allow businesses to target users based on their location, demographic, and profile information, […]
The Art of the Follow-Up Pitch
A major part of working in PR is pitching the media – it’s something we do daily. Identifying, researching, and landing quality editorial opportunities for our clients is a top priority. To achieve success with the media, it all starts with crafting a solid pitch. Sometimes though, even if you feel you’ve crafted the perfect fit for the writer you are pitching, you just don’t hear back.
Best Practices for Paid Advertising on Facebook
Due to affordable and flexible advertising budgets and a vast network of user data, Facebook has emerged into an ideal advertising platform for all B2B and B2C businesses, small and large.