Why Case Studies Should be Your Favorite PR Tool
Case studies are valuable tools for PR activities. They can be used as content for media placement, social media material, contributed article opportunities, and even sales and marketing efforts. Once you have it, a case study can go really far. But, how do you make one? A case study is a story about how your […]
Setting Your PR and Social Media Goals
The first step to ensuring the success of your public relations efforts is to develop a comprehensive assessment of your measurable goals.
The Art of Crafting the ‘Perfect’ Pitch
Journalists receive hundreds of e-mail pitches per day, and yours is likely to get lost in the shuffle so it’s important to do what you can to make it stand out among the masses. The ‘perfect’ pitch would ideally capture your reader’s attention by providing an interesting piece of data, thought leadership, or other relevant […]
“Advertising is What You Pay For, Publicity is What You Pray For”
I am looking forward to all that is still to come as I continue to learn and evolve into my role as Account Coordinator here at Caster Communications.
Why Reviews Matter: Leveraging the Power of Reviews for Your Business
(Image credit: samedaypapers.com) Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your resort was lovely, the staff was kind and the vacation completely exceeded your expectations. After unpacking, you hop online to leave a glowing, 5-star review of the resort you stayed at on their Facebook page. […]