Three ways to keep your media relationships thriving
You’ve successfully pitched and placed a story, what’s next? For PR professionals, seeking out and fostering relationships with the media is essential to ensuring success in the future. PR professionals should make every effort to become a reliable resource for journalists and can do so by providing them with content relevant to their interests, beat, […]
Why Case Studies Should be Your Favorite PR Tool
Case studies are valuable tools for PR activities. They can be used as content for media placement, social media material, contributed article opportunities, and even sales and marketing efforts. Once you have it, a case study can go really far. But, how do you make one? A case study is a story about how your […]
Setting Your PR and Social Media Goals
The first step to ensuring the success of your public relations efforts is to develop a comprehensive assessment of your measurable goals.
The Art of Crafting the ‘Perfect’ Pitch
Journalists receive hundreds of e-mail pitches per day, and yours is likely to get lost in the shuffle so it’s important to do what you can to make it stand out among the masses. The ‘perfect’ pitch would ideally capture your reader’s attention by providing an interesting piece of data, thought leadership, or other relevant […]
“Advertising is What You Pay For, Publicity is What You Pray For”
I am looking forward to all that is still to come as I continue to learn and evolve into my role as Account Coordinator here at Caster Communications.