Author: Alex Gil

Three Reasons to Consider Sponsored PR & Content

Public relations, like any other business function, continues to shift and evolve – particularly in the post-COVID era of uncertainty, what works in PR continues to look different on a month to month basis. While we’re strong proponents of the power of organic PR and media relations, targeted outreach, understanding journalists and serving as resources […]

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How to Make the Most Out of Virtual Events

With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]

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Three Examples of PR Done Right: Exploring What Makes a Successful Program

What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]

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Five Trends for PR Pros to Watch in 2020 & Why They Matter

Five Trends for PR Pros to Watch in 2020 & Why They Matter

We’re in the midst of full-blown, end-of-year craziness here at Caster with CES on the horizon, ISE not far behind it, and of course, managing year-end closeout and preparing and setting goals for 2020. As we wind down 2019 and look ahead to the coming decade, I wanted to reflect on trends that we’ve seen […]

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Five Tips for Building a More Engaging Newsletter

Last week, I was lamenting to a friend about the amount of marketing and promotional email lists I’m subscribed to through stores I frequent, places I’ve ordered from once, or even lists that I’m still unsure of how I got on. Each day, I clear at least 150 marketing emails across both my personal and […]

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