Author: Alex Gil

Three Examples of PR Done Right: Exploring What Makes a Successful Program

What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]

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Five Trends for PR Pros to Watch in 2020 & Why They Matter

Five Trends for PR Pros to Watch in 2020 & Why They Matter

We’re in the midst of full-blown, end-of-year craziness here at Caster with CES on the horizon, ISE not far behind it, and of course, managing year-end closeout and preparing and setting goals for 2020. As we wind down 2019 and look ahead to the coming decade, I wanted to reflect on trends that we’ve seen […]

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Five Tips for Building a More Engaging Newsletter

Last week, I was lamenting to a friend about the amount of marketing and promotional email lists I’m subscribed to through stores I frequent, places I’ve ordered from once, or even lists that I’m still unsure of how I got on. Each day, I clear at least 150 marketing emails across both my personal and […]

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Unpacking the Facebook Privacy Crisis – What the Future Could Mean for Brands Who Use Facebook to Reach Consumers

It’s hard to look anywhere online these days without seeing news about Facebook and the Cambridge Analytica data scandal and subsequent litigation. If you haven’t followed the news, here’s the gist in a nutshell: Cambridge Analytica, a data mining and analytics firm, is accused of misusing user data from as many as 50 million Facebook […]

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