Onboarding with a PR Agency: 4 Step Process
So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]
5 LinkedIn Algorithm Updates
I’m often asked about the LinkedIn algorithm and what it means for my clients’ company pages. Today, I’m going to share what I’ve learned about the algorithm and its recent updates from research, reading, and a lot of A/B testing. Then I’m going to share a very new, very hot little trick that LinkedIn just […]
Maximizing Interaction on Your Next Virtual Conference
As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]
The End-of-Year PR Agency Hustle
Last week I posted on LinkedIn about what the last 50 days of the year look like for a Tech PR pro. The short story: It’s a tough time of year. The last 50 days are what I call, “the end-of-year PR agency hustle.” We’re simultaneously trying to prove the value of what we did […]