Author: Ashley Collazo

Staying Organized in the Lightning-Fast World of PR

I’ve always been able to pride myself on my organization skills (everywhere besides in my car, that is!), and I live and breathe by lists, at work, and in my personal life. I actually go so far as to write two grocery lists out each week – one for the things I want as they […]

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How to Effectively Manage a B2B Social Media Account

At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]

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What You Can Expect from the Caster Clients at CEDIA Expo 2019

It’s hard to believe that Summer 2019 is already winding down. While the Caster Crew enjoyed our fair share of Narragansett beers and sunsets, the office has been in full CEDIA swing for quite some time now. See over here, CEDIA prep goes all summer long. For those of you who are sitting in the […]

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