Managing Clients and Press Through Virtual Events
If there’s one thing we’ve learned this year, it’s that virtual events simply cannot mimic the real deal experience, but they have proven to be a sensible and cost-effective solution when in-person events are not possible. While the Caster team has sat (from our desks) front row center at several virtual shows and events within […]
How to Adjust Your Brand’s Messaging in Today’s Uncertain Climate
Regardless of which industry vertical your company falls under, all brands, big and small, were faced with the same unforeseen ordeal just a few months back – don’t allow a tone-deaf message to pass through given the current state of events. When the pandemic hit, none of us knew how long it would last or […]
How to Maintain PR Relationships During Times of Uncertainty
Globally, we are facing unprecedented times. Everything has changed, including how we perform the daily duties of our jobs. At Caster, we are fortunate enough to have established a client base within industries that have been able to stay afloat during the COVID-19 pandemic, which is keeping our team, and the media busy during all […]
Staying Organized in the Lightning-Fast World of PR
I’ve always been able to pride myself on my organization skills (everywhere besides in my car, that is!), and I live and breathe by lists, at work, and in my personal life. I actually go so far as to write two grocery lists out each week – one for the things I want as they […]
How to Effectively Manage a B2B Social Media Account
At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]