A Crash Course on Constructive Criticism
My managers at my first job gaslit me into believing I couldn’t take criticism. Five months of nitpicking led to anxiety attacks and daydreams of working literally anywhere. Once I found my place with the Caster Crew, I learned not only to embrace feedback, but to seek it. Learning the difference between nitpicking and honest, […]
Tunes for Tech PR
How Your Morning Music Choices Can Fire You Up For A Busy Day Of PR Commuting to work can be a drag, especially if there aren’t any good songs on the radio. Psychologically, music is much more than just entertainment. Music can promote relaxation, boost energy, and even improve memory. Listening to upbeat music can […]
Is PR Right for You?
By: Peter Girard It’s a heavy question, “Is PR right for our business?” Public Relations add an entirely new dynamic to your business, essentially it’s a whole new world, and to a company like us, it truly is ‘a new fantastic point of view’ (cue the Aladdin song). Much like the song, (if you need […]
Top Five Social Media Fails of 2013
By: Allie Herzog While there have been many unfortunate social media blunders this year, we can thank (or shame) Home Depot for adding another one to the list just yesterday. Home Depot tweeted an incredibly inappropriate and offensive photo and caption, and its so-called apologies in the aftermath also fell short. You would think that […]
Should PR Pros Pitch Journalists Through Twitter DM’s?
By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions. Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]