Not Goodbye – Just Bye for Now
Today is my last day at Caster Communications. (Typing that just hurt my soul!) I’m not going anywhere else. I mean ideally, I would be heading to a beach, but alas 2020 is what it is. Like most people, my husband Karl and I have had our fair share of challenges this year. We decided […]
Online Meeting Fatigue is Real … But it’s Time to Suck it Up
There is no question that online meeting and virtual event fatigue is real. Since March 2020, we’ve been, for the most part, confined to our homes doing our best to conduct business from whatever quiet nook or cranny we could find to setup our computer. Being, quite literally, grounded across the globe, caused the worldwide […]
Business NOT as Usual: COVID-19 Resources for the Technology Industry
When you asked yourself what 2020 would bring when the clock struck midnight this past New Year’s Eve, my guess is you didn’t say, “a global pandemic forcing me to close the doors of my business, work remotely (if you’re one of the lucky ones), and stock up on toilet paper, cleaning supplies, rubber gloves, […]
S**t Hit the Fan – Now What? Tackling a PR Crisis
PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]
Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR
If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]