Author: Erin Phillips

S**t Hit the Fan – Now What? Tackling a PR Crisis

S**t Hit the Fan – Now What? Tackling a PR Crisis

PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]

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Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR

If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]

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Caster Welcomes New Clients: Avocor, Enclave, Hunter Douglas, and Intellithings

It has been a SUPER busy summer at Caster Communications including client mergers and acquisitions, massive product and technology launches, influencer events in the Caribbean, and more. You’d think that would be enough to keep us busy, but because we’re suckers for feeding our brains by expanding, learning, and taking on the next challenge, we’ve […]

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