AI Agents Are Making the Choices. Will They Choose You?
The web is no longer built just for people. It is now designed for the AI agents acting on their behalf. In 2025 and beyond, generative AI and autonomous decision-makers are reshaping how choices are made. From product selection to service booking and vendor evaluation, AI tools no longer simply suggest — they act. They […]
How to Defuse a PR Crisis
At Caster, we have managed a fair share of PR crises over the years. With the right response, however, a crisis downgrades to an issue fast. We had the Kaleidescape account when the DVD Copy Control Association (DVD CCA) filed its headline grabbing lawsuit against the hot start up. The DVD CCA, at the time, […]
Instagram Expectations, LinkedIn Realities: Gen Z at Work
Gen Z is moving the goalposts for workplace culture: demanding more flexibility, focusing more on work-life balance, seeking different kinds of satisfaction from their jobs, and quitting fast if their current role falls short. Many media observers report on this behavior, even praise it, without pausing to critically evaluate whether it’s good. Insider writes: “Because […]
Reflecting on CEDIA Expo 2021
I am one of the attendees of CEDIA Expo 2021. Having attended Expo nearly every year since 1993, I have a lot of perspectives on this show. I came home from Expo in 2001 and woke up to what would become known as 9/11. I watched the show come back from that and grow year-over-year […]
So, You Think You Want to Have a Digital Photoshoot?
First, a few things. Photoshoots can be a significant investment for the client. Five-figure photoshoots used to mean a Caster person would be onsite. We’d spend days watching a photographer shoot the same shot over and over. The benefit? Easy. In real-time, we’d get the chance to say, “That background conflicts with their brand colors,” […]