Author: Meghan Glickman

A Return to InfoComm

Ah, the summer trade show season has begun. As InfoComm kicks off next week, there’s so much I’m looking forward to – but I’m mostly excited to experience the show as an attendee, rather than an AVIXA employee. InfoComm has a special place in my heart. Not only was I once the Marketing Manager for […]

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Establishing Your Pace: 5 KPIs to Keep Your PR Campaigns on Track

There are lots of ways to measure performance. Key performance indicators (KPIs) provide tangible evidence of the success of your campaigns and allow you to communicate the impact of your work. But which KPIs should you be tracking? When we work with clients, we always make sure we are clear on their goals so we […]

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4 Things You Need to Know About Google Analytics 4

In April, I started blogging about SEO tips – feel free to check out that blog post if you’re in need of some tips to improve your website’s SEO. Today I want to spill the tea on Google Analytics 4 and give you a quick list of things you should be aware of if you’re […]

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5 Writing Tips to Improve Your SEO

5 Writing Tips to Improve SEO

Not sure where to begin with SEO? You aren’t alone. While developing an SEO strategy for your entire website may seem daunting, there are some easy ways to instantly improve your website’s search ranking.  Let’s start with the basics. What is SEO and why is it important? SEO stands for Search Engine Optimization, which is […]

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