Returning to Work: Finding Balance Between ‘Old’ and ‘New’ Normal
While the world continues to adjust to life in a coronavirus-impacted world, we are starting to see some small reversions to ‘normal.’ Beaches and parks are opening up; restaurants are taking reservations; retail stores are getting back to business. But of course, as we’ve been speculating for months, while quarantine and strict stay-at-home orders are […]
Struggling with #RemoteWorkLife? It’s a Marathon, Not a Sprint
Sick of being quarantined? It’s all about perspective. Here’s how we’re finding some gratitude in our common #remoteworklife gripes. Let’s be honest…who is starting to feel the effects of working full-time from home? For those of us who still have jobs in the continuously floundering economy—moreover, jobs which we can perform safely from our own […]
Working from Home Full Time: Pros and Cons from the Caster Crew
Many businesses around the country are shifting their operations from the norm. Caster, too, has temporarily shut its brick-and-mortar doors and has transitioned to a full-time, all-remote workforce (though we’re still highly available and highly productive, per the norm). While our favorite Canadian Erin Phillips works remotely for the Caster Crew year-round (and a few […]
Four Decades of PR: Where We’ve Been and Where We’re Going
With three decades of PR already in Kim’s rearview mirror, she’s seen the tides of the industry change more than once—and she’s got a keen view on the future and what it holds. When Kimberly Lancaster founded Caster Communications in 1998, she had just seven years of PR experience under her belt. Following her first […]
Picking Up the Phone in Public Relations: Yes, It Can Still Be Relevant
As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]