Author: Meredith Shubel

Working from Home Full Time: Pros and Cons from the Caster Crew

Working from Home Full Time: Pros and Cons from the Caster Crew

Many businesses around the country are shifting their operations from the norm. Caster, too, has temporarily shut its brick-and-mortar doors and has transitioned to a full-time, all-remote workforce (though we’re still highly available and highly productive, per the norm). While our favorite Canadian Erin Phillips works remotely for the Caster Crew year-round (and a few […]

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Four Decades of PR: Where We’ve Been and Where We’re Going

Four Decades of PR: Where We’ve Been and Where We’re Going

With three decades of PR already in Kim’s rearview mirror, she’s seen the tides of the industry change more than once—and she’s got a keen view on the future and what it holds. When Kimberly Lancaster founded Caster Communications in 1998, she had just seven years of PR experience under her belt. Following her first […]

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Picking Up the Phone in Public Relations: Yes, It Can Still Be Relevant

As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]

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Why Working for a Small Agency is Actually the Smartest Career Move

Why Working for a Small Agency is Actually the Smartest Career Move

Everyone knows that agency work—while fast-paced and often demanding—is one of the best ways to soak up knowledge and experience in a burgeoning PR career—and these benefits are compounded when that agency is also a small business. Sure, there’s something attractive and shiny about working for a giant, corporate PR agency in a skyscraper that […]

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