Author: Olivia Sellke

How to Botch a Media Interview in Three Easy Steps

Here is a hard truth even for PR professionals: Interviews are tricky – full stop. Interviews are a delicate dance. Even the best, most polished of spokespeople can get them wrong. Need an example? I suggest you check out this blog from Caster’s Rachel Bradshaw. In the 13+ years I’ve been doing PR and helping […]

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Leveraging Awards in your PR Strategy

Between the months of November and February every year, Awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Emmys to the SAG Awards, Grammys […]

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What CES Can Tell Us About the Media Landscape for 2024

The year’s biggest tech show has come and gone: In the aftermath of CES, the Caster crew dissected our onsite experiences and overall media coverage of the show. We spotted some media trends that could have an enduring impact on the tech PR landscape in the year ahead. There is no denying that CES is […]

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World Events, Social Media & Corporate Messaging: A Three Step Guide

When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]

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The Double-Sided Coin of Going In-House for PR

I can probably guess what you are thinking when you read this blog title – an agency person is going to exhaustively list why it’s not a good idea to take my public relations activities in house. But that guess would be wrong. Here’s the thing, I’ve been on both sides of the table. I’ve […]

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