Anything Worth Doing is Worth Doing Right: Lessons in Starting Social Media
Social media has proliferated PR and marketing as an essential tool – so much so that every year on June 30th we celebrate World Social Media Day which was introduced by the team at Mashable in 2010. Over the last 12 years it’s safe to say the social media landscape has continued to evolve and […]
Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
Three Pillars to Define Your Crisis Comms
It’s not uncommon for a company to stumble through communications responses in the midst of a crisis – Hey, it’s a stressful time, and aligning on what comes next can add an extra layer of stress response for even the most savvy executive. We’ve all seen companies that flounder through a crisis, and the PR pros […]
Stepping into my New Role at Caster
I remember my first CEDIA Expo incredibly clearly. It was the final year in Atlanta, and I was just a few months into my job with CEDIA, my very first professional job out of college. I was in awe that this company would pay to send me to this show. Little did I know that […]