Get Real: The Importance of Being Transparent With Your PR Team
A well-crafted narrative. Consistent, disciplined messaging. Punchy, memorable soundbites. For any given question, a perfectly calibrated answer that draws your interlocutor’s attention to the facts and trends you want to highlight, carefully avoiding any topics you’re not willing to see in print. These are some of the outputs of a functional PR program. They cannot […]
Rebrand of the Century: Lessons from the 2024 Campaign
The 2024 presidential campaign started as a matchup between two established brands with deeply entrenched perceptions. Then, when President Joe Biden dropped out of the race and endorsed his VP, everything changed. The new candidate, Kamala Harris, had great name recognition but poor brand identity. She has been a relatively under-the-radar VP, and remained an […]
Doing The Last-Second Launch Hokey-Pokey
You know how to do the Hokey Pokey, right? You’re in, you’re out, you shake things up and spin around. Finally, you end up right back where you started, but with newfound satisfaction: “That’s what it’s all about.” Sometimes, that’s exactly how a press release goes. Caster knows these steps well. Last month, a client […]
How Caster Supports Clients at Trade Shows
I love putting on a show. Weeks of hard work, late nights and practice beyond the point of perfection, all for that glorious moment where you share it with the world: It’s an electrifying high. No wonder that, once my high school theater and college a cappella days were behind me, I found myself drawn […]
Layoff Messaging for Tech Companies
The pandemic hiring spree was a zero-interest rate phenomenon: We’ve seen over 300,000 tech layoffs in the past two years, and we’re on track to hit half a million total by 2025. Throughout this nonstop cycle of tech layoff news, we’ve seen every communication approach imaginable, from graceful statements to disorganized scrambling and shamefaced silence. […]