Author: Rachel Bradshaw

5 Ways PR Pros Can Use ChatGPT to Accelerate Their Work

PR pros in every single market need to pay attention to AI content generation tools. If you don’t figure out how to use them, you’re going to be replaced by them. No, not now. Tools like ChatGPT are a long way from being able to engage in media relations—but they are lot closer than I […]

Read More


Let’s Get Technical: Embracing Specs in Tech PR

Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]

Read More


Three is a Magic Number

Caster scores a new client hat trick in October October was a busy month for Caster Communications. In between basking in all the press from CEDIA 2022, launching the seminal Crestron Modern Workplace Research Report, and starting 2023 plans, we signed three, count them, THREE extremely cool new clients. via GIPHY RTC RealTime Community was […]

Read More


Champagne PR on a Beer Budget

Earlier this week, Caster’s Director of Account Services Pete Girard joined KMB Communications, Inc.’s Katye Bennett and InGear’s Veronica Esbona for LAVNCH panel about how companies without a PR budget can build a PR strategy. The conversation, moderated by THE rAVe Agency’s Morgan Lawrence, took place at CEDIA Expo. Together, this panel of tech PR […]

Read More


Comma Chameleon

PR pros do a lot of writing and editing. If we’re not careful, we can wind up getting pretty high on our own supply in the process. We develop deeply ingrained preferences for our own habits, viewing stylistic differences as errors, corrections as affronts, and rewrites as assaults on our souls. Reader, I have not […]

Read More