Author: Robert Simms

Incorrect Tech Predictions

An Autopsy of Incorrect Tech Predictions

But What if We’re Wrong?, a book by author and former New York Times Magazine essayist Chuck Klosterman, advocates for looking at the present as if it were the past. The impetus for such an exercise is that throughout history, humans have repeatedly had extreme confidence in beliefs, predictions, or “truisms” that time eventually proves […]

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Building a Healthy Workplace Culture within a Hybrid PR Team

When hiring remote team members without ever having met physically, it can be a challenge to cleanly assimilate them into a company’s culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to […]

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What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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Tech’s Diversity Issues Need Community-Based Solutions

The lack of diversity in STEM fields is a problem – not just for underrepresented communities, but for the industry itself.  Homogenous groups of scientists do less influential science. Less diverse design teams are less creative. The unconscious bias of coders becomes the unconscious bias of code: which in turn, becomes a PR nightmare for […]

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A Message from Robert

My favorite movie of 2020 was the silver screen adaptation of Cats. You read that correctly. CATS. Cats is as hilarious as it is haunting. Simultaneously the best and worst movie I have ever seen, Cats was the greatest in-theater experience of my life, and as soon as I returned home I wrote 1,500 words […]

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