Author: Robert Simms

Quick Brown Fox Story

Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story

If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]

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Pro AV Needs to Stop Graying

To Keep Growing, Pro AV Needs to Stop Graying

Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]

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Incorrect Tech Predictions

An Autopsy of Incorrect Tech Predictions

But What if We’re Wrong?, a book by author and former New York Times Magazine essayist Chuck Klosterman, advocates for looking at the present as if it were the past. The impetus for such an exercise is that throughout history, humans have repeatedly had extreme confidence in beliefs, predictions, or “truisms” that time eventually proves […]

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Healthy Hybrid Culture

Building a Healthy Hybrid Culture

When hiring remote team members without ever having met physically, it can be a challenge to build a healthy hybrid culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to be desired. […]

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What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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