On launch day, 16 unique stories were published, with top stories posted. In a matter of a week, that number grew to more than 400 mentions and over 1M social impressions.
Top-tier stories, interviews, video tours, photo opps, and broadcast coverage included Bravo TV, Good Housekeeping, Good Morning Washington, HGTV, GearBrain, Digital Trends, Boston Globe, Washington Post, Chicago Tribune, CE Pro, The Ambient, and HiddenWires UK, along with many more mainstream, industry, freelance, and technology writers and analysts.
The Certified Showroom program continues to grow with more showrooms added weekly, allowing Caster to continue to find new pitch angles and opportunities leading to a continuous cadence of coverage.
The Control4 Certified Showroom program was designed to direct homeowners, architects, and designers in the market for smart home solutions to a localized, physical, premiere Control4 dealer location where they can actually experience Control4 in an ideal showroom environment.
When Control4 decided they were going to launch 140 Certified Showrooms worldwide, followed by C4Yourself Day—an event in which all 140 Showrooms were to debut their locations and run an open house event on the same day—they knew they needed a unified PR and launch strategy in order to orchestrate a successful and impactful launch. They were looking to cut through the noise, shake up the industry, and generate global buzz with the mainstream technology media. Having been a Caster client for over a decade, Control4 knew exactly who to turn to.