CEO changes are often fraught with challenges and concern, as Crestron entered its 50th year, it faced managing the retirement of the CEO synonymous with the company’s success, and it was the middle of a pandemic. Caster built a three-step media approach to introduce Dan Feldstein, the son of Crestron’s father, the emphasize the family legacy and engineering innovation the company was known for. It worked.
- Forbes | Crestron Turns The Leadership Mantle Over To Dan Feldstein
- CEPro | Crestron CEO Dan Feldstein Discusses His Goals, Microsoft Rumors, Supply Chain
- Strata-Gee | They Say Success is Fleeting: The Story of Crestron’s 30 Yrs of Success w/ Randy Klein