- With over a dozen active standards in development, Khronos wanted to leverage a developer blog to share updates, tools, beginner guides, clarifications, and information about its work and events.
- The Khronos Group Developer Blog had become dormant due to challenges sourcing, writing, and moving content forward. The group wanted to breathe new life into the blog and relaunch it so that they could better communicate with their developer community.
- Caster created a goal and plan for the blog, including an approval process, guest blogging guidelines, and promotion plan. Caster worked with guest writers and presented ideas for the blog and drafted technical content for posts.
- The blog is still growing, with organic views, monthly posts, and readership increasing, in addition to a growing list of contributors from within Khronos and from outside companies. The most popular blog has had over 30,000 views.
The Khronos Group’s PR program includes media relations and proactive pitching for stories related to its active standards, as well as news announcements, trade shows, and contributed content. When Caster started working with Khronos, the Khronos Developer Blog was a former activity that the group wanted to rejuvenate. The goal was to relaunch the blog to increase community outreach, developer relations, and news consistency and to provide an outlet for quick response to trends and issues in the media and developer community.
But a blog for a technical developer audience covering over a dozen APIs isn’t fluff content that can be farmed out to any writers. The Khronos Developer Blog requires a mix of technical contributed content from Khronos Working Group members, in addition to guest posts from other partner companies and thought leaders who use or teach with Khronos standards. To relaunch their blog, Khronos needed a consistent voice who could draft technical content, ranging from tutorials to getting starting guides, from the Khronos perspective.