Caster Communications created hotel project case studies to highlight the expertise of hospitality integration firm, Mode:Green and to use as media pitching ammunition.
Caster placed Mode:Green as a thought-leader with byline articles on the topics of hospitality in-room, AV, and sustainability technology in industry trade media outlets.
Caster helped plan the site map and wrote content for the new Mode:Green website, to help gain new business and an easier way for the president of the company to share Mode:Green’s work with potential clients.
Placement of an article in Construction Dive magazine directly correlated to Mode:Green getting the attention, and closing a deal with a new client.
Mode:Green has a reputation for excellence in hospitality – having worked with Starwood Capital on projects including the Baccarat, two 1 Hotel locations and others such as the Kimpton Seafire Resort & Spa and the New York Palace. They began working with Caster Communications to expand their reach and brand recognition to hotel management and ownership and to find a way to showcase their work.
Mode:Green wanted to differentiate and position itself as a hospitality expert. They were struggling to explain their process concisely on their website and to potential clients. For Mode:Green it’s important to highlight it as an end-to-end partner, overseeing everything on the project including managing the logistics, timeline, and process with other design and construction teams.