In June 2022, The Khronos Group, launched a novel, independent organization to foster cooperation among metaverse technology stakeholders. To make meaningful progress towards and open and interoperable metaverse, the new Metaverse Standards Foundation needed to launch with significant buy-in from leading companies and standards development organizations; establish its identity and role; and capture the attention of the media and prospective members alike.
Caster spent nine months laying thought leadership groundwork for the Forum in advance of launch. Khronos used each of these media building blocks to strengthen its relationship with other companies and organizations working towards interoperability. Momentum built, with key industry voices joining the nascent Forum as founding members. When the time to go public came, the response was immediate and nearly overwhelming: a flood of media attention and new member interest that was beyond Khronos’s wildest expectations. Within days, the launch of the Metaverse Standards Forum garnered hundreds of unique stories, social shares, and new member applications.