Since signing on with Caster in 2017, Turneffe Island Resort has successfully hosted ten media review trips consistently targeting the island’s top target publications including Travel + Leisure, Coastal Living, Conde Nast Traveler, Forbes, Departures Magazine, and others.
In 2018, Turneffe Island Resort experienced a record-breaking year in terms of bookings and exceeded their 2018 goals a full quarter before the end of the year.
Within the first year of the program, Caster coordinated four media review trips to the island, an additional four the following year, and remain on track to send an additional four media outlets to the island in 2019.
Operating with a lean, dedicated staff, Turneffe Island Resort had never deployed a traditional PR program prior to introduction to Caster Communications. Before becoming a client, the majority of the marketing budget for the resort was spent on traditional advertising programs with travel and scuba diving publications and a heavy focus and spend on Google Ad Words. In 2017, armed with a completely revamped website and resort-wide renovation project complete, the resort decided it was high time for a change in tactics and desired to elevate their social media presence and make Turneffe Island Resort a known name in adventure travel to destination review publications and press.
Having been in business for years as a diver’s dream destination given the resorts proximity to the Great Blue Hole, and haven for anglers as one of the few places on Earth where fly-fish enthusiasts can chase down their dream of reeling in a ‘Grand Slam’ Turneffe Island Resort had powerful word of mouth and exceptional guest experience in their favor. While this resulted in high return guest numbers, in 2017, the resort wanted to make their name known to new audiences and potential guests who had never before considered traveling to Belize for an adventure vacation or considered them as a bucket-list destination.