Campaign Highlights
Key features in Forbes, USA Today, PC Magazine, TechCrunch, Cheddar, CNBC, TIME, Wall Street Journal, NYT, The Ambient, and many more totaling 100k+ media placements since 2015.
Speaking Engagements at CES, CONNECTIONS, TecHomeX, ISC West, CEDIA, ISE, Infocomm, CE Week, Smart Home Summit
Took Alliance membership from just over 300 to over 700 member companies with over 100 million devices in the market.
Increased Social followers with organic growth by almost 200% with 4.4M impressions across Facebook and Twitter combined in the first year alone.
The Challenge
In 2015, the Z-Wave Alliance came to Caster to help elevate the Z-Wave brand and move the Alliance into a thought leadership position. Though Z-Wave is a widely used standard across the smart home industry, the brand image faced stagnation. Close to five years ago, as the smart home industry chatter grew feverishly, Z-Wave was thought of as an older, dated technology that would fall behind in the wake of new communication methods and tech giants throwing their weight behind competitive groups.
Z-Wave needed a refresh and a new communications approach to position them as a highly relevant and forward-thinking player in the industry. With Caster’s significant work in the smart home and IoT industries, assisting brands large and small along with alliances and trade organizations in crafting strategic communications plans to help them achieve their goals, the Z-Wave Alliance selected Caster as a partner in February 2015.
