Relationship Lessons Learned After a Decade in PR
Last month, I hit a career milestone and joined the exclusive decade club at our firm. With ten years of PR experience under my belt, I began to reflect on some of the most important lessons I have learned, and the common denominator is one word: relationships. Here are the musings of someone who has […]
5 Tips for PR Pros at their First Tradeshow
I recently attended my first tradeshow, CES 2023. It was intimidating, to say the least: I had no idea what to expect, what to pack, or how to prepare to attend a tradeshow as a PR professional. But with help and support from my amazing team, I successfully got through CES 2023 – and I […]
Taking Red Pen to Past Predictions
We are in a golden age for technology industry prediction articles. A Google search for “2023 tech industry predictions” finds 212 million results. Turn to just about any mainstream technology or business publication and you’ll see a recent piece compiling commentary from glamourous lists of CEOs and innovators. Setting aside the obvious technological advancements in […]
Don’t Let No News Be Bad News: Three Tactics to Rekindle Your Flame
“We have no news.” To an inexperienced PR team, this sentence is a nightmare. A brand’s reputation can largely depend on its earned and shared media, and quiet periods require a bit of digging to find ideas that will stick. Great content needs to be timely, fresh and meaningful to key audiences. Recycling the same […]
5 Ways PR Pros Can Use ChatGPT to Accelerate Their Work
PR pros in every single market need to pay attention to AI content generation tools. If you don’t figure out how to use them, you’re going to be replaced by them. No, not now. Tools like ChatGPT are a long way from being able to engage in media relations—but they are lot closer than I […]