A Crash Course on Constructive Criticism
My managers at my first job gaslit me into believing I couldn’t take criticism. Five months of nitpicking led to anxiety attacks and daydreams of working literally anywhere. Once I found my place with the Caster Crew, I learned not only to embrace feedback, but to seek it. Learning the difference between nitpicking and honest, […]
Tunes for Tech PR
How Your Morning Music Choices Can Fire You Up For A Busy Day Of PR Commuting to work can be a drag, especially if there aren’t any good songs on the radio. Psychologically, music is much more than just entertainment. Music can promote relaxation, boost energy, and even improve memory. Listening to upbeat music can […]
A Note From Hanna
In college, I had the dictionary definition of “public relations” memorized. Whenever anyone asked what I studied, I recited that definition—because quite frankly, without working experience, I wasn’t sure what public relations really was. I understood my coursework. I received high accolades and great feedback from my professors. For some reason, though, whenever I tried […]
What Session Abstracts and Session IPAs have in Common
Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]
Not Goodbye – Just Bye for Now
Today is my last day at Caster Communications. (Typing that just hurt my soul!) I’m not going anywhere else. I mean ideally, I would be heading to a beach, but alas 2020 is what it is. Like most people, my husband Karl and I have had our fair share of challenges this year. We decided […]