5 Tips to Writing a More Effective Subject Line for Your PR Pitch
Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]
Highlights of CES 2018
CES 2018 is winding down, and there were lots of new tech innovations and launches from our clients. Here’s a recap of our clients’ CES 2018 wins: abode abode made two big announcements at CES this week. On Thursday, abode announced its Google Assistant Integration. Now, users can control their compatible devices, like lights, plugs, […]
What are Caster Clients up to at CES 2018?
It’s almost that time of year again—CES time! Whether you’re en route to the show floor yourself or will be following the action online, here’s an overview of what Caster’s clients will be presenting at CES 2018:> Abode> Making its debut at CES, Abode will launch its next generation DIY smart home security system. Offering the best […]
Is PR Right for You?
By: Peter Girard It’s a heavy question, “Is PR right for our business?” Public Relations add an entirely new dynamic to your business, essentially it’s a whole new world, and to a company like us, it truly is ‘a new fantastic point of view’ (cue the Aladdin song). Much like the song, (if you need […]
Top Five Social Media Fails of 2013
By: Allie Herzog While there have been many unfortunate social media blunders this year, we can thank (or shame) Home Depot for adding another one to the list just yesterday. Home Depot tweeted an incredibly inappropriate and offensive photo and caption, and its so-called apologies in the aftermath also fell short. You would think that […]