Start Your CES Engines
Having just spent a long weekend in the mountains, I can safely report that “peak foliage season” is well underway in New England, but as usual, it’s going by fast. Our region is already enjoying the final stretch of vibrant red, yellow, and orange leaves before they fall. It is a truly beautiful time of […]
What CES Can Tell Us About the Media Landscape for 2024
The year’s biggest tech show has come and gone: In the aftermath of CES, the Caster crew dissected our onsite experiences and overall media coverage of the show. We spotted some media trends that could have an enduring impact on the tech PR landscape in the year ahead. There is no denying that CES is […]
CES Prep Starts Now
If you’ve visited any physical retail location recently, you may have already fallen victim to the phenomenon known as “Christmas Creep.” This “holiday hurry up” experience is best summarized as seeing twinkle lights, wreaths and inflatable Santa yard décor hit the shelves before spooky season has even had a chance to start. While retail locations […]
Hosting In-Vehicle Driving Demos at My First CES
Early this month, I took off with a couple other members of the Caster team for my first trip to Las Vegas for the Consumer Electronics Show (CES). CES—one of the biggest technology tradeshows in the world—may have been a bit daunting for my first ever tradeshow experience, but what other venue could have been a better classroom […]
Highlights of CES 2018
CES 2018 is winding down, and there were lots of new tech innovations and launches from our clients. Here’s a recap of our clients’ CES 2018 wins: abode abode made two big announcements at CES this week. On Thursday, abode announced its Google Assistant Integration. Now, users can control their compatible devices, like lights, plugs, […]