Caster Coffee Thoughts: Reflecting on CES 2026
As the dust settles on CES 2026 and we sip our Friday morning coffee, the Caster team is taking a moment to reflect on all we saw and accomplished at the show. CES always feels like a sprint, good to see nothing has changed there. While the week itself is jam-packed, the real value of […]
I Started a Tech PR Firm Centered Around CES. Here’s My Advice.
CES is a trade show that builds technology PR people. It is a proving ground. It will test your preparation, your stamina, your judgment, and your ability to read a room faster than you think is fair. If you want to work in this business and do it well, this is what I would tell […]
Don’t Get a CES Hangover: Turn Your January Launch Into Year-Round Momentum
Got CES buzz? Keep it. Use this 90-day momentum plan to turn a January launch into sustained coverage.
How to Dominate the CES Show Floor: Media Strategy & Live Activations That Get Results
CES always seems to morph into more than just the world’s largest technology event. It is a living, breathing ecosystem of equal parts innovation, noise, and opportunity. The harsh reality of the show for those exhibiting is that every booth, banner, and badge is competing for attention. To stand out, brands need more than a great product and a polished press release; they need a plan to […]
Start Your CES Engines
If you want to make a splash and earn media coverage at CES 2026, the time to start is now. January may feel far away, but the most valuable CES opportunities open, and importantly, close, months in advance. The brands that plan early will be the ones that cut through the noise when the world’s […]