Building Bridges: Why Social Media Engagement is Key for Brands to Connect with Their Audience
Social media has redefined interpersonal relationships, making it easier to maintain and nurture connections in our increasingly digital world. This has naturally extended into the business realm, leading to the growth of modern marketing and public relations as companies leverage social media platforms to engage with their audiences and build their brand identities. With […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
No Business Is Too Small to Make Headlines with Case Studies
In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]
4 Steps for Fruitful Content Strategy
If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]