Content

How to Make the Most Out of Virtual Events

With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]

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4 Ways to Benefit from the Competition’s PR Wins

4 Ways to Benefit from the Competition’s PR Wins

When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]

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Five Tips for Building a More Engaging Newsletter

Last week, I was lamenting to a friend about the amount of marketing and promotional email lists I’m subscribed to through stores I frequent, places I’ve ordered from once, or even lists that I’m still unsure of how I got on. Each day, I clear at least 150 marketing emails across both my personal and […]

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Getting a Start on My First E-Marketing and Social Media Campaign

Throughout my seven months as an intern with Caster, I’ve been able to learn and pick up on PR techniques quickly by applying new information in my daily projects and tasks. I have been challenged with new projects that have pushed me to develop the skills to conquer these tasks successfully. As a newly hired […]

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4 Steps for Fruitful Content Strategy

If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]

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