Break Digital Barriers with These Content Accessibility Tips
Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]
The PESO Model Collapsed the Communications Silo (For the Best)
Fun fact: I work in PR and content, but I have an identical twin sister that works in marketing and sales. Another fun fact: Twins are prone to comparison. People always look for ways to differentiate between two people with the same face. Due to this phenomenon, my sister and I fall into the “ultra-competitive” […]
B2B vs. B2C Storytelling: What’s the Difference?
When assessing each client’s particular audience, one of the first things we determine is who they sell to: are they B2B (business-to-business) or B2C (business-to-consumer)? B2B and B2C storytelling are remarkably different, so here’s a quick rundown of what you need to know to reach, engage with, and persuade these two distinct audiences effectively: B2B […]
Taking Red Pen to Past Predictions
We are in a golden age for technology industry prediction articles. A Google search for “2023 tech industry predictions” finds 212 million results. Turn to just about any mainstream technology or business publication and you’ll see a recent piece compiling commentary from glamourous lists of CEOs and innovators. Setting aside the obvious technological advancements in […]
Don’t Let No News Be Bad News: Three Tactics to Rekindle Your Flame
“We have no news.” To an inexperienced PR team, this sentence is a nightmare. A brand’s reputation can largely depend on its earned and shared media, and quiet periods require a bit of digging to find ideas that will stick. Great content needs to be timely, fresh and meaningful to key audiences. Recycling the same […]