Content

If Working in PR is a Marathon, I‘ve Had a Pretty Great Start

It is my first month at Caster Communications, and I’m thrilled to be starting as a Public Relations Assistant. Finding a job in a pandemic proved to be much more difficult than I anticipated. When I got the call asking to join the Caster team, I felt total validation. After sending in applications, resumes, and […]

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So, You Think You Want to Have a Digital Photoshoot?

First, a few things. Photoshoots can be a significant investment for the client. Five-figure photoshoots used to mean a Caster person would be onsite. We’d spend days watching a photographer shoot the same shot over and over. The benefit? Easy. In real-time, we’d get the chance to say, “That background conflicts with their brand colors,” […]

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What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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A Message from Robert

My favorite movie of 2020 was the silver screen adaptation of Cats. You read that correctly. CATS. Cats is as hilarious as it is haunting. Simultaneously the best and worst movie I have ever seen, Cats was the greatest in-theater experience of my life, and as soon as I returned home I wrote 1,500 words […]

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How to Make the Most Out of Virtual Events

With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]

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