Our Favorite Networking Tips

Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.

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Is PR Right for You?

By: Peter Girard It’s a heavy question, “Is PR right for our business?” Public Relations add an entirely new dynamic to your business, essentially it’s a whole new world, and to a company like us, it truly is ‘a new fantastic point of view’ (cue the Aladdin song).  Much like the song, (if you need […]

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Should PR Pros Pitch Journalists Through Twitter DM’s?

By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions.  Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]

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