A Look Back at the Facebook Privacy Crisis + A Look at the Future of Paid Campaigns
No matter what changes come to Facebook in the future, remaining consistent, honest, and providing consumers with messages and solutions that matter most to them will continue to be the way to create a loyal customer base in the future.
A Primer on GDPR + Social Media for 2019
Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and companies are using their data and what they are willing to share and not share when given the option.
Best Practices for Paid Advertising on Facebook
Due to affordable and flexible advertising budgets and a vast network of user data, Facebook has emerged into an ideal advertising platform for all B2B and B2C businesses, small and large.
Why Reviews Matter: Leveraging the Power of Reviews for Your Business
(Image credit: samedaypapers.com) Picture this. You and your family have just returned from an incredible trip to the Caribbean. Your resort was lovely, the staff was kind and the vacation completely exceeded your expectations. After unpacking, you hop online to leave a glowing, 5-star review of the resort you stayed at on their Facebook page. […]
Why (and When) To Use Event and Offer pages
Getting the word out about your upcoming event or offer does not have to be complicated or costly. As Facebook closes in on nearly two billion monthly active users, it has proven itself to be a perfectly suitable social platform to promote just about any event from small business holiday sales, to fundraisers for nonprofits, […]