Caster Communications Welcomes New Client Electrolux
Caster Communications, Inc., an award-winning consumer tech PR, social media, and consulting firm, has added a leading global appliance company Electrolux to its client roster ahead of KBIS 2020. With a legacy of award-winning sustainability and design paired with its Scandinavian heritage, Electrolux delivers beautiful appliances for homes and commercial kitchens. Placing the consumer at the […]
Digitization of Industries & its Impact on PR
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]
How a Silent Good Deed Can Turn into Booming PR
Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]
Highlights of CES 2018
CES 2018 is winding down, and there were lots of new tech innovations and launches from our clients. Here’s a recap of our clients’ CES 2018 wins: abode abode made two big announcements at CES this week. On Thursday, abode announced its Google Assistant Integration. Now, users can control their compatible devices, like lights, plugs, […]