Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
How PR Can Help Impact Your Bottom Line
Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company’s reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]
Should PR Pros Pitch Journalists Through Twitter DM’s?
By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions. Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]