KDL

PR issue or crisis: How you act might define what it is.

At Caster, we have managed a fair share of PR crises over the years. But is crisis always the right word? We had the Kaleidescape account when the DVD Copy Control Association (DVD CCA) filed its headline grabbing lawsuit against the hot start up. The DVD CCA, at the time, was a corporation controlled by […]

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Instagram Expectations, LinkedIn Realities: Gen Z at Work

Gen Z is moving the goalposts for workplace culture: demanding more flexibility, focusing more on work-life balance, seeking different kinds of satisfaction from their jobs, and quitting fast if their current role falls short. Many media observers report on this behavior, even praise it, without pausing to critically evaluate whether it’s good. Insider writes: “Because […]

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