3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your marketing & PR strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
How to Pinpoint Your Perfect Audience
Have you ever been presented with an ad on social media and thought, “How did my phone know that I needed this before I did?” Because I sure have. As a Gen Z female who scrolls TikTok in replacement of evening TV, I’ve been targeted by ads promoting products that would satisfy wants I’ve merely […]