Relevant is Better Than Viral
It has been a brutal year for the media industry. The last month alone has ushered in the closure of BuzzFeed News, MTV News, and bankruptcy filings for Vice Media. In April ESPN, ABC News, National Geographic, and Vox all cut their headcount. In general, as our team updates our media lists and follows up […]
Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
What Session Abstracts and Session IPAs have in Common
Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]
Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching
One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]
Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.