Pitching

What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching

One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]

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Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry

Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.

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You’ve Secured a Product Review — Now What?

In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]

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5 Tips to Writing a More Effective Subject Line for Your PR Pitch

5 Tips to Writing a More Effective Subject Line for Your PR Pitch

Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]

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