Pitching

Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry

Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.

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You’ve Secured a Product Review — Now What?

In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]

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5 Tips to Writing a More Effective Subject Line for Your PR Pitch

5 Tips to Writing a More Effective Subject Line for Your PR Pitch

Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]

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The Art of the Follow-Up Pitch

A major part of working in PR is pitching the media – it’s something we do daily. Identifying, researching, and landing quality editorial opportunities for our clients is a top priority. To achieve success with the media, it all starts with crafting a solid pitch. Sometimes though, even if you feel you’ve crafted the perfect fit for the writer you are pitching, you just don’t hear back.

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