Don’t Wait for the Fire: A PR Crisis Management Refresher
No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. Here is your […]
From Caterpillar to Butterfly: How PR Agencies Guide Effective Change Communication
My kindergarten class raised butterflies. We watched as caterpillars evolved from teeny eggs into fuzzy, striped caterpillars and eventually evolved into chrysalises to begin one of nature’s most impressive transformations. As the magic unfolded in a small, netted habitat, our teacher explained each stage of development. However, one of my classmates was out sick for […]
How Caster Supports Clients at Trade Shows
I love putting on a show. Weeks of hard work, late nights and practice beyond the point of perfection, all for that glorious moment where you share it with the world: It’s an electrifying high. No wonder that, once my high school theater and college a cappella days were behind me, I found myself drawn […]
Embracing a Partnership: Integrating a PR Agency with Your Team
Once upon a time, I worked on the internal side of the marketing and communications world, and the idea of bringing in a PR agency felt like inviting a stranger to your family dinner. But now, as someone who’s danced on both sides of the floor, I’ve learned that this “stranger” can quickly become one […]
Layoff Messaging for Tech Companies
The pandemic hiring spree was a zero-interest rate phenomenon: We’ve seen over 300,000 tech layoffs in the past two years, and we’re on track to hit half a million total by 2025. Throughout this nonstop cycle of tech layoff news, we’ve seen every communication approach imaginable, from graceful statements to disorganized scrambling and shamefaced silence. […]