The Best Advisors Say No
We’ve all been in that meeting. The meeting where someone, usually in a leadership role, suggests a terrible idea. An idea that’s either counterproductive to the mission of the organization, outside of the scope or abilities of the people within that organization, or just plain wrongheaded. The trajectory of that idea depends on the rest […]
What It Takes to Get the Big Story
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]
Unpacking the Facebook Privacy Crisis – What the Future Could Mean for Brands Who Use Facebook to Reach Consumers
It’s hard to look anywhere online these days without seeing news about Facebook and the Cambridge Analytica data scandal and subsequent litigation. If you haven’t followed the news, here’s the gist in a nutshell: Cambridge Analytica, a data mining and analytics firm, is accused of misusing user data from as many as 50 million Facebook […]