Start Your CES Engines
If you want to make a splash and earn media coverage at CES 2026, the time to start is now. January may feel far away, but the most valuable CES opportunities open, and importantly, close, months in advance. The brands that plan early will be the ones that cut through the noise when the world’s […]
AI Agents Are Making the Choices. Will They Choose You?
The web is no longer built just for people. It is now designed for the AI agents acting on their behalf. In 2025 and beyond, generative AI and autonomous decision-makers are reshaping how choices are made. From product selection to service booking and vendor evaluation, AI tools no longer simply suggest — they act. They […]
Don’t Wait for the Fire: A PR Crisis Management Refresher
No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. Here is your […]
Year in Review: 2024 PR Wins
I know what you’re thinking: “2024 PR Wins in February?” Okay, fine. We’re a little late with this recap. But to be fair, December and January are basically jammed full of cookies, reports, and CES-related activities when you work in tech PR. Now that we’ve finally caught up on sleep and emails, we’re taking the […]
Rebrand of the Century: Lessons from the 2024 Campaign
The 2024 presidential campaign started as a matchup between two established brands with deeply entrenched perceptions. Then, when President Joe Biden dropped out of the race and endorsed his VP, everything changed. The new candidate, Kamala Harris, had great name recognition but poor brand identity. She has been a relatively under-the-radar VP, and remained an […]