Don’t Wait for the Fire: A Crisis Comms Refresher
No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. This year has […]
Start Your CES Engines
Having just spent a long weekend in the mountains, I can safely report that “peak foliage season” is well underway in New England, but as usual, it’s going by fast. Our region is already enjoying the final stretch of vibrant red, yellow, and orange leaves before they fall. It is a truly beautiful time of […]
Rebrand of the Century: Lessons from the 2024 Campaign
The 2024 presidential campaign started as a matchup between two established brands with deeply entrenched perceptions. Then, when President Joe Biden dropped out of the race and endorsed his VP, everything changed. The new candidate, Kamala Harris, had great name recognition but poor brand identity. She has been a relatively under-the-radar VP, and remained an […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your marketing & PR strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
“Does This Need a Press Release?” A Checklist for Evaluating Newsworthiness
When a company has something to say, issuing a press release is often the go-to move. It’s understandable: press releases are a perfect vehicle for quickly, effectively, and accurately briefing the press on significant developments. I’ll be honest – they’re kind of awesome, and they’re one of my favorite genres to write. While press releases […]