PR Fails from 2022 and What We Can Learn from Them – Part 1
Every failure supposedly contains a lesson – which is why we’re closing out 2022 by looking back on some of the most noteworthy PR fails of the past year and what we can all learn from them. When it comes to poor communications, 2022 was a rich text. There were simply too many epic disasters […]
Post All-Team and Pre-CES Check In
Last week, the stars aligned and we slid a short but high-impact all-team meeting into just one day. From California to Florida, we all made our way to our new Caster HQ at Innovate Newport. For a brief time, we closed our laptops (gasp), took notes on paper (double gasp), and got to work on […]
Onboarding with a PR Agency: 4 Step Process
So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]
Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
Three Pillars to Define Your Crisis Comms
It’s not uncommon for a company to stumble through communications responses in the midst of a crisis – Hey, it’s a stressful time, and aligning on what comes next can add an extra layer of stress response for even the most savvy executive. We’ve all seen companies that flounder through a crisis, and the PR pros […]