Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
Three Pillars to Define Your Crisis Comms
It’s not uncommon for a company to stumble through communications responses in the midst of a crisis – Hey, it’s a stressful time, and aligning on what comes next can add an extra layer of stress response for even the most savvy executive. We’ve all seen companies that flounder through a crisis, and the PR pros […]
Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR
If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]