Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR
If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]
No Business Is Too Small to Make Headlines with Case Studies
In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]
Engaging with Clients on Social: The Why & How for Custom Integrators
About a month ago, an installer posed this question. “Do you think it is acceptable to connect with each new client you start working with on social media? Or do you know of an article that talks about social media and new client relationships?” My response: “Most dealers will add a customer to their email […]