The End-of-Year PR Agency Hustle
Last week I posted on LinkedIn about what the last 50 days of the year look like for a Tech PR pro. The short story: It’s a tough time of year. The last 50 days are what I call, “the end-of-year PR agency hustle.” We’re simultaneously trying to prove the value of what we did […]
No Business Is Too Small to Make Headlines with Case Studies
In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]
My First Trade Show As a PR Assistant
On my first day as an intern at Caster I was exposed to what I now know as the hectic time of trade shows. CES was my first experience in the office during a trade show until this past September, when I was part of my first CEDIA Expo. Working with multiple clients and just […]
Top 5 PR + Social Trends of 2019
Half the stress of being a professional in any type of marketing, public relations or external communications role is keeping up with all of the change. Whether it’s the tactics, the tools, the targets and even the tricks of the trade – we are living in a world where they are constantly evolving. I’ve spent […]
Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.